PLDT unveils first concept store at Seaside
Digital services leader PLDT Home unveiled its first ever concept store in the country in SM Seaside City Cebu last Dec. 8. With this store, PLDT Home hopes to enrich the customer care experience and level up its services in more areas.
The concept store features the latest in communication and technology and applies the pillars under PLDT’s Smart Home concept—entertainment, security, connectivity and convergence. Exciting digital elements such as the broadband visualizer and the augmented reality help enhance the visitors’ overall experience. The former simulates broadband and data usage per plan while the latter is a massive display used to attract and engage people outside the store by showing enlarged and comical versions of themselves similar to the filters on the Snapchat app.
For the customers’ con- venience, there’s a video chat option for customer service queries; experiential booths for visitors to try out PLDT Home Fibr, DSL and Ultera offerings first-hand; and interactive screens or giant simulations of tablets where they can watch videos, browse through Facebook, play games and check out the rest of PLDT Home’s robust digital portfolio.
“After actively touring Cebu earlier this year to promote our diverse products and services, we are so excited to open a concept store to our Cebuano customers for the first time,” said Renren Reyes, PLDT Home head.
Meanwhile, PLDT Home Customer Care head Paolo Lopez said that their new high-tech concept store is part of their continuous efforts to proactively and efficiently address the needs of current and potential Cebu-based subscribers.