Sun.Star Cebu

■ WET WEATHER, MORE THAN SIGNAL SHUTDOWN, DAMPENED SALES

- KATLENE O. CACHO/ Reporter @katCacho

Cebu’s entreprene­urs observed no losses, but some said that a rainy Sinulog weekend, more than a suspension of cellphone signals, made them earn less than what they could have. Early announceme­nt of the restrictio­n of signals, as part of security measures, helped them prepare by getting their inventory in place. Only credit card transactio­ns were hampered. The rain kept the street and mall crowds smaller than usual in Cebu City, but a business leader said it was a small price to pay in exchange for the public’s security.

While the absence of network services affected credit card transactio­ns, most businesses were prepared for it and instead blame the rains for the slower sales. Business owners in Cebu believe the rains affected businesses more than the two-day shutdown of mobile networks over the Sinulog weekend.

Most reported no losses, as the move was announced ahead.

Robert Go, president of Philippine Retailers Associatio­n-Cebu Chapter, noted that the absence of networks slowed ordering and replenishi­ng, but this was averted with the over stocking of items.

“There were inconvenie­nces, but everyone understood the security measure, which is more important. There were no losses quantified since there were actions taken beforehand,” said Go, who owns the Prince Hypermart chain.

Jonathay Jay Aldeguer, found- er of the Islands Group, said there was some negative effect of the network shutdown on a few outlets, but he thinks it was the incessant rains that affected sales.

Like Go, Aldeguer said there were no losses reported, as most of their stores increased in sales. He noted that if they were deprived of sales, it would be from credit card purchases that usually compose eight to 12 percent of total sales.

“We were affected though with credit card sales because of the absence of a network to get approval,” said Aldeguer.

Some mall outlets posted advisories urging cash transactio­ns.

Mandaue Chamber of Commerce and Industry president Glenn Anthony Soco said the shutdown hardly affected businesses, as most were closed during the weekend. He said those that were open were prepared, and some used Wi-Fi services.

The Cebu Chamber of Commerce and Industry (CCCI) appreciate­d the efforts executed by the local government authoritie­s and police force in maintainin­g the security in Cebu for the Sinulog.

“Security is of utmost importance. As such, the public has been very cooperativ­e and understand­ing when businesses explained the service that was hampered,” said its president Melanie Ng.

Some inconvenie­nces noted were on ATM machines, credit card sales, prepaid load, Uber and Grab services, and emergency cases pertaining to health.

“Maybe next time, we can come up with plans on how to mitigate the inconvenie­nces to the public if ever network signal will once again be cut for security purposes.”

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