JAZZ 'N BLUZ RESTOBAR GOES AFTER THE MILLENNIALS
Once known for its mature customer base, Jazz ‘n Bluz restobar is reinventing itself to appeal to a younger crowd
Fourteen-year-old restobar Jazz ‘n Bluz is expanding its customer base. The restobar has tweaked its offerings at night by improving their lineup of performers to attract the younger crowd. Jazz ‘n Bluz recently relocated to Paseo Saturnino, a lifestyle strip on Ma. Luisa Road in Barangay Banilad, Cebu City.
Restaurants in Cebu are trying everything they can to attract millennials.
Fourteen-year old restobar Jazz ‘n Bluz, popularly known to cater to more mature customers, is now expanding its customer base.
Nelin Tambis, president of Rythmix Co. Inc., said luring the younger market, whose spending habits are expected to continue to rise in the coming years, is a growth opportunity for Jazz ‘n Bluz to remain relevant in Cebu’s dining and nightlife scene.
Jazz ‘n Bluz recently relocated to Paseo Saturnino, a lifestyle strip along Ma. Luisa Road in Banilad.
To expand its market, Nelin said the restobar will open its doors for lunch to cater to diners craving Filipino seafood dishes at affordable prices.
“The location presented an opportunity to showcase our Filipino dishes, especially that along this area, there is no restaurant offering fresh seafood,” said Nelin.
Aside from food, Mary Tambis, the marketing director of the company, added they have tweaked their offerings at night by improving their lineup of performers to attract the younger crowd.
“We will be also playing contemporary music,” said Mary.
Jazz ‘ n Bluz’s long standing presence in Cebu’s night scene is attributed to its consistent music, quality of food and excellent customer service, said Nelin.
“Our captured market and the new ones can expect of the same kind of service in our new location,” she said.