Sun.Star Cebu

Zuckerberg wants to remake world that FB helped create

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Mark Zuckerberg helped create the modern world by connecting nearly a quarter of its citizens to Facebook and giving them a platform to share, well, everything — baby pictures and Pepe memes, social updates and abusive bullying, helpful how-to videos and live-streamed violence.

Now he wants to remake it, too, in a way that counters isolationi­sm, promotes global connection­s and addresses social ills — while also cementing Facebook’s central role as a builder of online “community” for its nearly 2 billion users.

The Facebook founder laid out his thoughts on Thursday in a sweeping 5,800-word manifesto that hews closer to utopian social guide than business plan. Are we, he asked in the document, “building the world we all want?”

While the idea of unifying the world is laudable, some critics — backed by various studies — contend that Facebook makes some people feel lonelier and more isolated as they scroll through the mostly ebullient posts and photos shared on the social network.

Facebook also has been lambasted as a polarizing force by circulatin­g posts espousing similar viewpoints and interests among like-minded people, creating an “echo chamber” that can harden opinions and widen political and cultural chasms.

Today, most of Facebook’s 1.86 billion members — about 85 percent — live outside of the U.S. and Canada. Naturally, Zuckerberg takes a global view of Facebook and sees potential that goes be- yond borders, cities and nations.

Equally naturally, he sees the social network stepping up as more traditiona­l cultural ties fray. People already use Facebook to connect with strangers who have the same rare disease, to post political diatribes, to share news links (and sometimes fake news links ).

Facebook has also pushed its users to register to vote, to donate to causes, to mark themselves safe after natural disasters, and to “go live .” For many, it’s become a utility. Some 1.23 billion people use it daily.

“Our next focus will be developing the social infrastruc­ture for community — for supporting us, for keeping us safe, for informing us, for civic engagement, and for inclusion of all,” he wrote. /

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