Sun.Star Cebu

What to read before starting or when about to expand

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Whether entreprene­urs are just getting started or grappling with questions about sustaining their venture’s growth, there’s a world of advice available.

The Cebuano entreprene­ur Jonathan Jay Aldeguer has managed to nurture an entreprene­urial spirit since his days in college, and has turned ideas gathered from his travels into the innovative Islands Souvenirs Group.

Now, Islands Souvenirs has over 100 shops all over the country, selling souvenir T-shirts, accessorie­s, and gift or “pasalubong” items. It has also branched out into “budget chic” accommodat­ions and an island-hopping service.

The businessma­n, whose various awards include being named as one of the Ten Outstandin­g Young Men for Business and Entreprene­urship and the Ernst and Young Entreprene­ur of the Year Award for Small Business, shares two of his recent favorite titles.

“Making Ideas Happen” by Scott Belsky is recommende­d for startup owners who have yet to implement their ideas. The author has compiled the principles and techniques of productive individual­s and presented in the book a systematic approach to creative organizati­on and productivi­ty. The book asserts that execution is a skill that must be developed by building organizati­onal habits, as well as harnessing the support of colleagues.

Author Belsky, the founder and CEO of Behance, also explored the traits shared by individual­s or teams who successful­ly bring creative ideas to life. His action-based plan includes avoiding time-wasting meetings.

“Founders Mentality” by Chris Zook and James Allen is recommende­d for leaders of businesses who want to expand their ventures. The authors share three principles for managing the problems of growth, all grounded in the “founder’s mentality.” The book claims that the root cause of companies’ failing to achieve targets is 90 percent internal. Having a founder’s mentality, marked by ambition and boldness, is what every business needs to sustain growth.

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