SMART IS ANVIL COMPANY OF THE YEAR ANEW
Smart’s winning programs sought to make the mobile internet experience more accessible, affordable, and meaningful to Filipinos; use technology to enhance education, disaster preparedness and response, health services, and customer experience; and engage
For the second straight year, Smart Communications won the Company of the Year citation at the Anvil Awards, after receiving the highest number of gold Anvils for its public relations programs.
Smart received 17 gold Anvils and seven silver Anvils in a ceremony organized recently by the Public Relations Society of the Philippines.
Smart’s winning programs sought to make the mobile internet experience more accessible, affordable, and meaningful to Filipinos; use technology to enhance education, disaster preparedness and response, health services, and customer experience; and engage the workforce better through digital technologies.
Winning gold Anvils were the AlDub for TNT campaign, Batibot app, Batingaw app for disas- ter preparedness and response, Smart’s efforts to train Filipinos on Android app development for free, the Disaster Communications Summit, the Smart Flagship Store, Smart’s Gamified Mobile Learning Program, GigaSurf50 campaign, Launchpad, the My Smart website and app, Paskong Pagsaluhan event for employees, Smart TechnoCart and School-ina-Bag, Smart BROkada Road Trip, Smart Roamer app for Filipinos abroad, Sun Deserve Mo ‘To campaign, and the internal social media site for Smart employees called Workplace by Facebook.
The silver awardees, meanwhile, were the My Smart launch, the compendium of videos on Smart’s mobile education programs, #OwnIt video, SHINE OS+ (Secured Health Information Network and Exchange), Smart Bro Plan 799 campaign, Sun First Job Problems campaign, and the Welcome Change campaign.
On its 52nd year, the Anvil Awards is considered the Oscars of public relations in the country.