Endless possibilities under the sun

The shopping game is on. Grab a basket and pick out the essentials for this year’s summer of endless adventures and hundreds of possibilities. With great times ahead, personal preparations include summer must-haves for proper hair care and skin care for that picture perfect summer.

Watsons understands all of the summer needs, therefore launching its Make Your Summer campaign.

“We realized there are actually two phases for summer: Preparation and protection. During the preparation phase, that’s where the hair color category comes in, the slimming, the whitening of dark areas. When summer comes around, sunblock comes to play. Sun is the number one cause of aging, so we’re also trying to avoid aging by creating awareness of daily sun protection application. It doesn’t stop there. It also resonates to hair treatment because under the beach and under the sun, you need to protect your hair,” explained Kim Reyes, Watsons group category manager for skin care and hair care. “It goes a long way from just one product to a whole summer story, hence, our campaign this year is make your summer sexier, colorful and protected with Watsons.”

Watsons provides hair products for vivid hair colors from fabulous browns, fantastic blondes to fiery reds and all the sun-proof tools one needs for a safe and awesome summer. Defend one’s skin from burning and sun damage with reliable quality sunscreens.

Offering categories of varying product lines aimed to make one’s summer story unforgettable, Watsons adds a promo that is definitely irresistible for summer lovers. The treat, however, is available only for SM Advantage Card Members where they can get a chance to win trips for four to islands in the Philippines: Batanes, Boracay, Cebu, Davao and Palawan by buying products in any Watsons store. For every P500 single- receipt purchase, one corresponding e- raffle entry will be provided.