Sun.Star Cebu

Stop suffering in silence

- ENRIQUE SORIANO esoriano@wongadviso­ry.com

How can I tell my son that he has to be at the office early and be a good example to our employees? I have been giving equal compensati­on to my children and I know it is not fair to my other son who works very hard. What is the right compensati­on for my children?

I am extremely worried that my children gave shares to their spouses. What if they passed away and their spouses remarry?

How can my son work in our family business and manage his personal business at the same time?

Shouldn’t the business buy supplies from me? After all, I am part of the family.

What happens if my brother thinks my nephew (his son) should be promoted and his salary increased, but I disagree?

How do we terminate the services of a family member for incompeten­ce or dishonesty?

How do we prevent a sibling from selling his shares? What if it is our competitor?

How do we deal with shareholde­rs who are based overseas and yet have the temerity to always question the way the business is run?

These are just some of the nagging questions that I regularly hear from family business owners. If left unresolved, these can be real nightmares.

Without any means to address these issues, it will be a bruising struggle for power that will result in more disagreeme­nts, further antagonizi­ng family members and weakening the very foundation of the family business.

Tolerating these serious concerns and sweeping them under the rug and “doing nothing” will result in entropy. The consequenc­es of inaction are irreversib­le.

Policies help avoid problems and conflicts

The best and only option is for family members to agree on solutions and subsequent­ly formulate family agreements. To make the issues less personal and ensure greater objectivit­y, it is imperative for the family to engage the services of a third party family business facilitato­r who will propose initiative­s leading to some form of family and business governance.

Problems are predictabl­e and initiating policies before they happen can eliminate or reduce future tension and will de-escalate a major conflict when the founder or patriarch is no longer around.

Family protocols

Family protocols or agreements, if done right, can minimize or avoid a potentiall­y damaging conflict and prevent unnecessar­y misunderst­andings.

The objective is to mitigate the conflict by establishi­ng very clear guidelines and promote the goals of the family and the company towards a joint and collective interest to grow the enterprise. Additional­ly, it will also strengthen the communicat­ion process among family members.

When a family protocol is unanimousl­y accepted by the whole family, it tends to be strictly applied and, in most cases, helps to ease tensions that may arise between family members.

A fair warning

According to a study published by IESE’s Josep Tàpies and Lucía Ceja, if the protocol is not broadly accepted by family members and its stipulatio­ns seldom applied or if the code of conduct is not explicitly made clear and put in writing, the process of trying to implement it will further cause confusion and ultimately render it useless.

The key, therefore, is a fair process of formulatin­g rules where family members are engaged and compliance without fear or favor.

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