SM SUPERMALLS WINS AWARD IN LONDON

Recognition was for SM Mall of Asia’s whimsical Christmas wonderland

SM Supermalls scored a win at the prestigious Visual Merchandising (VM) Christmas Awards for transforming SM Mall of Asia into a whimsical Christmas Wonderland. The mall-wide installation was recognized under the “Shopping Centres, Town Centres and Airports” category at the VM Christmas Awards ceremonies last May 9 at the Retail Design Expo held at the Olympia Exhibition Centre in London.

SM was also a finalist under the “Most Outstanding Christmas Feature or Prop” category for SM City Pampanga’s Merry Nutcracker Christmas centerpiece inspired by The Nutcracker by Alexander Dumas: a 25-foot grand Christmas display featuring a larger-than-life ballerina and two monumental nutcrackers.

The VM Christmas Awards is the only awards event dedicated to recognize the most outstanding Christmas VM executions: Christmas displays, windows and interiors across the world.

The Retail Design Expo is Europe’s premier annual event for inspiration and innovation in retail design, marketing, shopfitting and visual merchandising.

SM Supermalls is the sole Philippine shopping mall brand to re- ceive a VM Christmas Award, and was the only Philippine brand shortlisted in the categories, along with Selfridges, QIC Grand Central and Victoria Garden.

AWARD. From left, Retail Design Expo event director Annie Swift, SM Supermalls’ assistant vice president Perkin So and marketing head for North Luzon Jeff Suarez, and Retail Design Expo marketing manager Valeria Perciany David in London.