4 Quills for FWD

FWD Life Philippines won top awards for its marketing campaigns “Orange World” and “FWD Piso Tales” and the innovative anti-terrorism insurance plan Peace.

“Orange World,” FWD’s own lifestyle rewards app, received top honors at the 2nd Asian Banking Finance (ABF) Insurance Asia Awards, two awards of merit at the 2017 Philippine Quill Awards, and one recognition at the 2017 PANATA Marketing Effectiveness Awards. It was recognized at the ABF Insurance Asia Awards as Marketing Initiative of the Year – Philippines.

“Orange City,” the event launching Orange World, also clinched an award of merit for special events. It also earned a PANATA award under the Brand-Single Medium-Digital and Mobile Category. Orange World aims to become a go-to source of trends in four popular interest points for Filipinos today: travel, food, fitness, and the arts.

“FWD Piso Tales,” the company’s partnership with the global multi-platform entertainment company Wattpad in revolutionizing financial education, won two Quill awards of excellence. It was recognized under the marketing, advertising, and brand communication and social media program categories. It is an initiative that aims to bring financial literacy closer to the country’s expanding millennial market and geared toward changing the way people learn and share financial stories.

Peace, FWD’s innovative anti-terrorrism insurance plan, was recognized at the 2nd ABF Insurance Asia Awards as New Insurance Product of the Year – Philippines.

“We at FWD take great pride in these recognitions. They inspire us to work even harder to come up with more relevant and unique initiatives that will bring the brand closer to Filipinos,” said FWD head of marketing Roche Vandenberghe.