KILUSANG KONTRA KUTO 2 LAUNCHED

Starting last month, Lamoiyan Corp.’s Licealiz head lice treatment shampoo has launched a nationwide Oplan Alis Kuto as a part of its Kilusang Kontra Kuto effort to educate the public on lice infestation issues. The campaign is already on its 2nd year

About one-third of elementary public school students in the Philippines suffer from head lice-related problems.

Head lice infestation or pediculosis can cause severe itchiness and infection of the scalp, but this could be the least of these children’s worries; the social stigma associated with having “kuto” can leave lasting psychological damage on both children and their parents.

Starting last month, Lamoiyan Corp.’s Licealiz head lice treatment shampoo launched a nationwide Oplan Alis Kuto as a part of its Kilusang Kontra Kuto effort to educate the public on lice infestation issues.

The Licealiz caravan will travel to different schools and barangays all over the country to hold shampooing programs and lectures for students and their parents.

A survey of communities visited by the Licealiz caravan last year found that 47 percent of respondents from Visayas and 76 percent of respondents from Mindanao said that their children were bullied and teased for having head lice, causing some of them to miss school to avoid their peers.

The parents, on the other hand, feel incompetent and embarrassed for their failure to prevent head lice from infesting their children.

“We want to remove the stigma associated with having kuto by educating communities on lice infestation issues,” said Lamoiyan Corp. marketing director Bing Cavestany.

Now on its second year, the Kilusang Kontra Kuto aims to raise awareness about lice infestation issues and prevent and treat head lice infestations.

Last year, the campaign reached 30 communities and over 10,000 children and parents in Luzon, Visayas, and Mindanao.

Licealiz invites everyone to join the Kilusang Kontra Kuto in changing the public’s perception about head lice infestation and spreading correct information regarding head lice prevention and treatment.

For more information on head lice prevention and treatment, visit Licealiz’s Facebook page at www.faceboo k.com/licealiz.