Have you vis­ited the new Min­iso?

Sun.Star Cebu - - FRONT PAGE - MON­ICA R. LOPEZ / Writer

Ja­panese de­signer brand Min­iso opened its 36th store here in Cebu City. Lo­cated in SM City Cebu, lo­cals got to in­dulge in all things the brand has to of­fer start­ing last Nov. 3.

Head­quar­tered in Tokyo, it was co-founded by Miyake Junya and Jacky Ye, the Chi­nese en­tre­pre­neur, back in 2013. Cur­rently, it has opened more than 2,100 stores world­wide, promis­ing its cus­tomers topqual­ity, cre­ative prod­ucts at af­ford­able prices, not to men­tion the use of the finest ma­te­ri­als sourced from all over the world that are safe with­out harm­ing the en­vi­ron­ment.

With a 560-square-me­ter floor space, the ex­pan­sive store in SM City Cebu is the sec­ond big­gest in the coun­try.

Min­iso features a col­or­ful dis­play of prod­ucts rang­ing from those items needed dayto-day, to ones per­fect as a gift for special oc­ca­sions. It has items per­fect for travel, health and beauty prod­ucts, toys, jew­elry, dig­i­tal ac­ces­sories, sea­sonal prod­ucts and cre­ative home ne­ces­si­ties.

There are also of­fice and school sup­plies, a jew­elry series, bou­tique pack­age dec­o­ra­tions and stylis­tic gifts.

Be­yond the cute­ness and bud­get-friendly fac­tor, Min­iso as­sures its shop­pers that un­de­ni­able Ja­panese dura­bil­ity the brand is known for.

Find­ing all things cute comes easy at Min­iso. Visit the store at the sec­ond level, main mall atrium of SM City Cebu.

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