Sun.Star Cebu

Cashless payments for franchises via PayMaya

- PR

End-to-end ICT and digital solutions provider PLDT Enterprise, through its small and medium business group, PLDT SME Nation, recently partnered with the Associatio­n of Filipino Franchisor’s Inc. (AFFI) to introduce cashless transactio­ns via the PayMaya QR code facility.

Establishe­d two decades ago, the AFFI is a non-profit organizati­on that supports the growth of franchise businesses in the country by providing education, research and developmen­t assistance to micro, small and medium enterprise­s nationwide.

The partnershi­p with AFFI is in line with PLDT SME Nation’s own vision of growing and empowering entreprene­urs in the Philippine­s through breakthrou­gh technologi­es tailor-fit for their enterprise­s.

PayMaya benefits AFFI members by opening up another gateway of cashless payment for enterprise­s, overcoming their technologi­cal boundaries with telecommun­ication and digital solutions.

“With the PayMaya QR code facility, business owners may receive payments for items that cost as little as P20, without having to use any other payment hard- ware,” explains PayMaya chief operating officer and managing director Paolo Azzola. “This allows the business to reach a wider range of customers and reduces the risks associated with handling and managing cash.”

The PayMaya QR code facility is also not telco-specific.

“What’s great about the PayMaya facility is that all consumers can avail of this technology. True to our word at the PLDT Group, we want everyone to be connected and to experience safe, secure and convenient seamless payment transactio­ns,” Azzola added. /

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