Sun.Star Cebu

■ HONESTBEE NOW DELIVERING IN CEBU

Shopping for groceries and food is now at the tip of one’s fingers

- / CASSANDRA C. POCULAN

Honestbee, Asia’s leading online grocery concierge service, officially launched in Cebu last Feb. 8. It has partnered with more than 50 merchants, and currently delivers to Cebu City and Mandaue City. It plans to expanding operations to Pardo, Tabunok, Talisay and Mactan in the next three months. Its existing grocery partners include Robinsons Supermarke­t, Robinsons Selections, Ministop, and public markets in Carbon and Tabo-an. Honestbee also delivers ready-to-eat meals from partner restaurant­s. “We don’t just partner with random brands. We make sure they’re trusted, affordable and will give you the best value for your money,” said Crystal Gonzalez, Honestbee Philippine­s’ country head.

Cebu is abuzz as honestbee officially launched in Cebu last Feb. 8 at the Summit Galleria Hotel. Targeted at busy bees such as the moms, xennials, millennial­s and yuppies, Asia’s leading online grocery concierge service first marked its presence in the Philippine­s last year in Metro Manila. It then started doing business in Cebu last month.

With over 90,000 products and expansions to eight countries in Asia, it sure has come a long way since its launch in Singapore in 2015. Its mission of getting shoppers what they need and when they need it is made possible by an easy-to-use app, and the in-store concierge shoppers and delivery bees, who carefully handpick the items to ensure quality and freshness.

In Cebu, honestbee has partnered with more than 50 mer- chants and counting, and currently delivers to Cebu City and Mandaue City. But it is keen on expanding operations to Pardo, Tabunok, Talisay and Mactan in the next three months. Its existing grocery partners include Robinsons Supermarke­t, Robinsons Selections, Ministop and even public markets in Carbon and Tabo-an.

Honestbee also delivers readyto-eat meals from partner restaurant­s like Tablea Chocolate Cafe, Ilaputi, Handuraw Pizza and SnR, among others.

“We don’t just partner with random brands. We make sure they’re trusted, affordable and will give you the best value for your money,” said Crystal Gonzalez, honestbee Philippine­s’ country head.

The app can be downloaded by Android and iOS users, and can be used over mobile or wifi connection­s. Desktop is also available for groceries.

 ?? SUNSTAR FOTO / CHRISTIAN B. QUILO ?? FINALLY IN CEBU. Host Jude Bacalso (left) and honestbee Philippine­s country head Crystal Gonzalez discuss how the shopping app works.
SUNSTAR FOTO / CHRISTIAN B. QUILO FINALLY IN CEBU. Host Jude Bacalso (left) and honestbee Philippine­s country head Crystal Gonzalez discuss how the shopping app works.

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