Hundreds line up for Jollibee Toronto

Scarborough store is No. 40 in the fast-food chain’s growing number in N. America

Filipinos and locals in Canada’s East Coast had an exciting Easter treat as Jollibee opened its first store in the Greater Toronto Area early this month.

On a Saturday evening, hours before the grand opening, hundreds of Filipinos already camped out in front of Jollibee Scarborough, eager to step inside the store to savor a taste of home.

Jollibee Scarborough is the Filipino fast-food chain’s third store in Canada and the 40th store in North America. Here, residents can savor the crispylicious and juicylicious jolly crispy chicken (more popularly known as Chickenjoy in the Philippines), the tastiest and meatiest Jollibee spaghetti, palabok fiesta and the golden-brown peach mango pie, among other langhap-sarap treats.

No less than Jollibee welcomed Filipinos to the store, including its very first customer, Paul, who was looking forward to enjoying the jolly crispy chicken for the first time in six years.

“For us, nothing brings greater joy than to bring people together over great-tasting food and happy moments. We are excited to bring to Scarborough the popular dishes that many now enjoy in different parts of the world,” said Jose Miñana, Jollibee Foods Corp. (JFC) group president for North America.

“We won’t stop here—another location in Mississauga is in the pipeline this year,” said Beth Dela Cruz, Jollibee North America vice president and general manager.

JFC is currently the largest Asian food service company operating in 16 markets with over 3,800 stores globally. Of this, 1,272 are Jollibee brand stores.

JOLLIBEE’S newest North American store is in Scarborough in Toronto, Canada.