Sun.Star Cebu

Firms told: Integrate SDGs into strategies

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Companies are urged to integrate the Sustainabl­e Developmen­t Goals (SDGs) into their core business strategies and prioritize underserve­d areas in a bid to help achieve sustainabl­e developmen­t by 2030.

“This will entail developing new business concepts and transformi­ng philanthro­pic and CSR (corporate social responsibi­lity) programs into actual business models that deliver value both for society and the company,” said a report titled “Transforma­tional Business.”

In partnershi­p with the government, it said firms can significan­tly address regional disparitie­s and inequities through target-based solutions that also bring in profit for shareholde­rs.

They thus need to reallocate resources to underserve­d municipali­ties and grow them into stronger markets, thereby enabling them to deliver substantia­l returns on investment later on.

“This could also unclog urban centers and allow the smoother and equitable flow into other locales,” noted the report.

Further, it said firms need to collaborat­e at the same time invest in monitoring and reporting.

“Companies can reach a wider market base and achieve value at scale by partnering with other companies, as well as the govern- ment and civil society groups,” added the report.

According to the World Business Council for Sustainabl­e Developmen­t, achieving the SDGs would unlock $12 trillion a year globally in business value across four economic systems alone. These are energy and materials, food and agricultur­e, cities and urban mobility and health and well-being.

The 2030 Agenda for Sustainabl­e Developmen­t and its 17 SDGs is a universal call to action to end poverty, protect the planet and guarantee that no one is left behind in a quest for lasting peace and prosperity. /

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