FAMI aims to reach younger investors with office location
To fulfill its advocacy of improving investment literacy in the Philippines, First Asset Management Inc. (FAMI) is targeting the youth and business process outsourcing (BPO) employees to invest in their company.
FAMI president Karen Roa said in a press conference on Friday that they brought investing closer to the public, especially to those who are working in the information technology-BPO workforce, by opening their office at the first level of the eBloc 4 building at the Cebu IT Park.
“As their new neighbor, we hope they take advantage of the various financial and investment literacy programs and activities we offer,” Roa said.
Roa told SunStar Cebu that millennials wish to have financial independence at an early age, but often hesitate to invest due to lack of information.
Roa hopes that their target market will visit their office so they can give professional advice to those who want to invest in their firm.
“Now that we are closer to them, we hope that they visit us, so they can get professional advice and guidance on various investment products and solutions, as well as information on the insights into the current and projected market conditions,” she added.
Roa admitted that admitted that FAMI has faced challenges in convincingi clients to invest, especially since there have been many reports of those who have been victimized by scams.
Roa assured that their investors “will be in good hands” since FAMI is backed by Metrobank, one of the largest financial institutions in the country.
FAMI is a fund management subsidiary of First Metro Investment Corp. /