Sun.Star Cebu

Don’t set up your in-law for failure (part 2)

If the family is unprepared to embark on this journey due to lack of commitment and emotional capital, they can pursue a code of conduct tailor-fitted to family members and in-laws active in the business

- ENRIQUE SORIANO esoriano@wongadviso­ry.com

In most emerging economies in Asia, there are more families that openly encourage in-laws to work in the family business. And guess what? Typically, the entry of in-laws has already been pre-ordained by the business leader long before the official marriage is celebrated. For other family enterprise­s, there is a clear rule in prohibitin­g in-laws from working in the business, believing they bring too many complicati­ons. The latter mindset is a growing trend.

With clearly articulate­d entry and exit rules, both approaches can actually work, as each approach has obvious advantages and disadvanta­ges. However, for in-law entry without any restrictio­ns, there is real danger.

For better appreciati­on of the risks involved, I have outlined the consequenc­es of what can happen. When it will happen will just be a matter of time.

-The new in-law becomes a threat to other in-laws already working in the business.

-Married couples working in the same office can cause more harm than good. No checks and balances plus the added sense of entitlemen­t can be a dangerous combinatio­n

-An underperfo­rming in-law, a philanderi­ng inlaw, or an in-law that exhibits bad behavior and lack of interperso­nal skills. Who will confront the in-law when the offspring spouse is subservien­t?

-The family is forced to create a job opening to accommodat­e a non-qualified in-law.

When the leader has already made up his mind in hiring in-laws, the best approach would be to anticipate and manage future, unwarrante­d in-law complicati­ons. I am articulati­ng several recommenda­tions that a senior leader can consider.

The first urgent activity is for family members (especially the offspring spouse) to understand and embrace why his or her in-law is needed in the business subordinat­ing the need to hire profession­als. Is it about the three C’s--competence, cost and culture-or simply the trust that the leader wants to extend to the in-law?

The second approach is to pursue family governance. Rules are best establishe­d prior to any entry, as they form the core of family interactio­n in and outside the family business.

A major pre-requisite in good governance is a document referred to as a family constituti­on or charter. The latter requires a process and will extend to several emotional meetings as family members struggle to share their experience­s, past hurts included.

If the family is unprepared to embark on this journey due to lack of commitment and emotional capital, they can pursue a code of conduct (COC) tailor-fitted to family members and in-laws active in the business.

Why is a COC for family members and in-laws important?

A COC is the central “best practices guidepost” for family members and in-laws. It is an expression of the family’s values, codifying ethical dilemmas and setting rules in managing sensitive issues.

It can also be a guide to the difficult process of communicat­ing in a fair manner and contains a set of expectatio­ns related to the enforcemen­t of pre-agreed rules. Any breach or accountabi­lity will be dealt with in accordance with disciplina­ry procedures.

A well written code also clarifies the family business’ culture, its mission while aligning them with fundamenta­lly sound HBO (human behavior in organizati­ons) standards that can be applied to family and non-family profession­als.

To reiterate, a COC is all about regulating family member and in-law entry into the family and the business. But looking beyond just the operationa­l issues, what about in-laws inevitably inheriting shares?

As a family member, will you allow ownership? Allow a widowed in-law in the board?

Time to rethink.

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