DTI 7 surpasses P3-M sales target
The Sinulog Fiesta Fair earned over P10 million in sales and was extended due to the popularity of the products
The Department of Trade and Industry (DTI) 7 surpassed its P3 million target, earning P10.29 million in sales during the annual Sinulog Fiesta Fair 2019.
With this, local government units that were hit by Super Typhoon Yolanda were able to generate income for their communities that continued to rebuild from the onslaught of the calamity.
Local traders in northern Cebu like the City of Bogo and municipalities of Bantayan, Medellin, San Francisco, San Remigio, Sta. Fe, Tabogon, Tabuelan and Tuburan were given a chance to showcase their products.
“The agency attributed the sales to the number of exhibitors that was higher this year compared to last year,” DTI-Cebu Director officer-in-charge Esperanza Melgar said in a statement.
The high foot traffic in SM City Cebu also made it possible for the public to buy different local products sold by micro, small and medium enterprises (MSMEs) from the cities and municipalities of Cebu and other regions.
Earlier, police and Cebu City Government officials estimated the Sinulog crowd reached 3.5 million.
Sales during the 2018 Sinulog Fiesta Fair amounted to almost P11 million.
Thirty exhibitors were from the processed food sector, two were beneficiaries of the Agrarian Reform Beneficiaries Organization, while two MSMEs were from the cacao and coffee sectors.
Seventeen exhibitors were from outside Cebu, namely, Agusan del Sur, Baguio City, Bacolod City, Bohol, Davao City, Dumaguete City, General Santos City, Negros Oriental, Palawan and Zamboanga City.
The trade fair was supposed to run from Jan. 10 to Jan. 21 but was extended until the 27th because of the reported commercial demand for products that generated greater sales.
Now on its 16th year, the Sinulog Fiesta Fair is organized annually by the DTI in cooperation with the Cebu City Government, Cebu Chamber of Commerce and Industry, SM City Cebu and Sinulog Foundation Inc.