Sun.Star Cebu

Curing destructiv­e family conflicts

It is a vicious cycle that business leaders are keenly aware of but have chosen to procrastin­ate rather than take action.

- ENRIQUE SORIANO esoriano@wongadviso­ry.com

After hearing shocking stories about the destructiv­e family conflicts that I highlighte­d during my recent talk organized by global giant Sun Life Financial, plus the testimonie­s of other fellow attendees who shared their unfortunat­e experience­s, James N (not his real name) approached me during a break.

He said, “Prof, the business was started by my parents and up until today, our business is still run like a traditiona­l mom and pop operation. My father still calls the shots and at 72, and sickly, I have never been scared until today when you narrated the ‘Bahala na kayo’ (It’s up to the next generation) mentality of the senior generation when it comes to matters involving offspring behavior. Your descriptio­n also fits my father’s personalit­y, and you were correct when you said that business leaders are tough as nails in deal making but soft as parents when dealing with disciplini­ng children.”

History of sibling rivalry

Then I asked James N how many siblings, relationsh­ips, vision for the future, etc., and he replied discernibl­y discourage­d: “My siblings and I are in our 40s, and sadly, we have difference­s on how the business is run. There are times when we would all be engaged in heated arguments, and I have to admit, the last two years have been stressful. We tried hiring profession­als and they all left after staying for less than a year. What is aggravatin­g the already tense situation is that all of us (siblings) never had the opportunit­y to experience working outside, so I really do not know what you mean about best practices.

“You also mentioned in your talk about being fair and transparen­t but honestly, I don’t feel it. And from your definition of entitlemen­t, I think we are all entitled. I am embarrasse­d to say that we even ask our parents for tuition and the regular allowances of our kids. After hearing your presentati­on about death and its unintended consequenc­es, I am scared that if papa goes, the business will follow.”

James N is a second generation member of a family business based in Manila. Listening to my talk, he realized that for the family’s 40-plus-yearold manufactur­ing company to survive another generation, the enterprise must undergo some form of transforma­tion, and he felt that time was running out. He described the business as a ticking time bomb.

I shared with James my experience seeing dozens of family-owned businesses under similar circumstan­ces, where unqualifie­d family members join the business, handed power, became entitled without any defined roles, then suddenly when the leader unexpected­ly becomes incapacita­ted or dies, the business becomes embroiled in a tug-ofwar conflict between the surviving heirs.

It is a vicious cycle that business leaders are keenly aware of but have chosen to procrastin­ate rather than take action. I painted a tragic scenario of a downhill drive for the business and suddenly James N remarked, “We totally want to avoid that Prof. But how?”

Now is the time to act.

You’ve probably heard the saying “the bone is strongest where the break heals.” The same applies to relationsh­ips, and this may, in fact, give family firms a competitiv­e edge. Unresolved conflicts are harmful and put the family and business at risk. Family companies are emotional systems that are more likely to have conflicts.

To be continued...

Curing destructiv­e family conflicts is one of the core topics in the family business forum happening in Cebu on March 9 at the Elizabeth Hotel. I am privileged to have been invited as one of two speakers. The exciting event entitled, “On Becoming A 100-yearold Family Business: Building an Enduring Legacy of Stewardshi­p” is the second of a series of family governance advocacy initiative­s organized by Exced Institute and Icon Executive Search, in collaborat­ion with Wong+Bernstein Family Advisory.

Second-generation chief operating officer Franco Soberano of publicly-listed and family-inspired Cebu Landmaster­s will join me as co-speaker. The event is a follow through leg of the hugely successful program held at the Manila Marriott last year, where my co-speaker was Kevin Tan, the second generation successor who recently assumed the chief executive officer role of Alliance Global, the holding company of his billionair­e father, Dr. Andrew Tan. Due to limited slots, please call Dennis Uyaco at 0917798311­8 to reserve seats.

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