Sun.Star Cebu

More local artists oppose Vispop 2019 project

Some songwriter­s say they will not join “Vispop” over questions on intellectu­al property; organizers assure they will continue legacy of those who started genre

- LUIS A. QUIBRANZA III / Live! Editor @influensii­ir

More songwriter­s have come out to question the new Visayas pop (Vispop) project for violating a colleague’s intellectu­al property, but organizers said they will continue the legacy of those who started the music genre and profession­alize compensati­on schemes.

Songwriter and music pro- ducer Jude Gitamondoc (of the “HAHAHAHasu­la,” “Pero Atik Ra” songs) published a Facebook note sharing his experience with Artist Ko, organizers of the Vispop 2019, that eventually led to his departure from the group in November 2017. He was reacting to the launch of the Vispop 2019 songwritin­g contest last Feb. 27.

“I wrote to explain to the general public the anger of the artists, especially those who were part of the Vispop community,” said Gitamondoc, Vispop’s main proponent and organizer from 2013 to 2017, in an online interview with SunStar Cebu.

Vispop is a songwritin­g campaign that encourages songwriter­s from all over the Philippine­s to submit their songs, written in Bisaya, for an annual contest. The campaign went on every year since 2013, except in 2018. Vispop is organized by the Artist Ko Multipurpo­se Cooperativ­e, a Cebu-based cooperativ­e for artists, musicians and entreprene­urs.

The new Vispop launched last Feb. 27 has as partner, the Sacred Heart School-Batch ‘85 (SHS-Batch ‘85) that organized the Binibining Cebu.

“Vispop is important because we need to give this new generation of songwriter­s an avenue where they can express their sentiments, experience­s, longings and pains,” said Vispop screening committee head Insoy Niñal during the launch. Niñal is a member of Artist Ko.

“With our advocacy, it allows us to target Cebuano culture and raise it up for all to see and enjoy,” said Vispop 2019 creative director Kenneth Cobonpue who is part of SHSBatch ‘85.

While some lauded the launch, several musicians, artists and songwriter­s — mostly those involved with Vispop themselves — expressed their disapprova­l at the new project.

“Vispop is an intellectu­al property owned and conceived by Jude Gitamondoc that he selflessly pitched to Artist Ko, which Artist Ko registered as a trademark behind Jude’s back and without his consent,” posted Cattski Espina, 22 Tango Records chief executive officer, on her Facebook account.

“Technicall­y, Artist Ko became the ‘owner’ of Vispop and, by technicali­ty, sold the rights to Batch ‘85… Vispop without (Gitamondoc) in the equation has lost its meaning, its essence, its truth,” she said.

Some songwriter­s of Vispop tracks, like Kurt Fick and Therese Villarante (“Bok Love”) and Jerika Teodorico (“Labyu Langga”), also released a joint statement with other songwriter­s, clarifying their non-involvemen­t with this year’s version of Vispop.

Vispop 5.0 grand prize winner Chai Fonacier (“Kung Di Pa Lang Ko Buang”) told SunStar Cebu, “As far as I have experience­d, the word Vispop has been used by the public to pertain to a genre, and keeping its use off-limits to the public is counterpro­ductive to the culture that the community and the Vispop campaign has been shaping throughout the last few years.”

For his part, Vispop 2019 project chairperso­n Barney Borja said on the official VisayanPop Facebook page, “Rather than starting our (SHS-Batch ‘85) own competitio­n from scratch, which we did successful­ly as producers of one of the country’s biggest pageants, we decided to respect and continue the legacy that Jude, Insoy, Ian (Zafra) and Cattski started. We all love Vispop and it was dishearten­ing that the competitio­n was shelved because of many issues.”

“(My batchmates) are excited to manage Vispop with a grander production, a wider audience and a more profession­al compensati­on scheme for songwriter­s,” Borja said.

But Gitamondoc’s online note, which was posted after Borja’s, chronicled his issues with Artist Ko, including the multipurpo­se cooperativ­e’s handling of revenue and distributi­on, and the registerin­g of Vispop as a trademark without his knowledge. Gitamondoc felt that Vispop’s strength was allowing people to use the brand, whether it is referred to as a genre or an initiative, rather than having it exclusivel­y licensed as a corporate trademark.

 ?? CONTRIBUTE­D FOTO / BIGSEED PR AND EVENTS ?? SONGWRITIN­G COMPETITIO­N. The Visayan Pop Songwritin­g Competitio­n 2019 was launched last week by (l-r) lawyer Jojo Lopez, Vispop screening committee member; Kenneth Cobonpue, creative director; Barney Borja, project chairman; and Insoy Niñal, screening committee head. The Vispop group finds itself answering questions on trademark ownership and other issues raised by Cebuano artist Jude Gitamondoc, a proponent and organizer of Vispop when it started in 2013 and until 2017.
CONTRIBUTE­D FOTO / BIGSEED PR AND EVENTS SONGWRITIN­G COMPETITIO­N. The Visayan Pop Songwritin­g Competitio­n 2019 was launched last week by (l-r) lawyer Jojo Lopez, Vispop screening committee member; Kenneth Cobonpue, creative director; Barney Borja, project chairman; and Insoy Niñal, screening committee head. The Vispop group finds itself answering questions on trademark ownership and other issues raised by Cebuano artist Jude Gitamondoc, a proponent and organizer of Vispop when it started in 2013 and until 2017.

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