Boxing pays price chasing dollars in Saudi Arabia

There’s nothing new about those who make their living in sports chasing every dollar they can. NFL owners do it every time they threaten to devastate a city by moving a team to greener pastures. Baseball does it by signing lucrative broadcast agreement that make it more expensive — and sometimes impossible — to follow the team you love.

So in a perfect world, what Eddie Hearn is doing with the big heavyweight fight in Saudi Arabia he is promoting isn’t particularly groundbreaking or outrageous. It has a rich history in boxing, most notably when Muhammad Ali led a caravan to what was then Zaire during Mobuto Sese Seko’s dictatorship to knock out George Foreman in a 1974 fight that will live forever as the “Rumble in the Jungle.”

Somehow, “Clash on the Dunes” just doesn’t have the same ring. And it’s not a perfect world, particularly in a country noted for human rights abuses.

Unfortunately, Hearn just doesn’t seem to get it when asked why — outside of the obvious answer of money — Anthony Joshua and Andy Ruiz Jr. will find themselves fighting their heavyweight title rematch on Dec. 7 in, of all places, Saudi Arabia.

Selling out to the highest bidder sometimes comes with a price of its own.

“That’s well beyond my head as a sports organizer,” Hearn said Monday in London as questions swirled about the propriety of holding the heavyweight championship of the world in a country that is at odds with the rest of the world in so many ways. He later added, “We knew the criticism we may face when we announced the fight.”

It would be hard not to know. A quick glance at news sites not controlled by the Saudi government shows that despite recent relaxations on rules banning women from driving and attending sporting events, there are still reports of serious human rights abuses in the country. There are also questions about how high up in the Saudi government the plan to kill Washington Post columnist Jamal Khashoggi was put together.

But boxing promoters—actually, most people in sports—tend to gloss over those kinds of issues when there is money involved. And the Saudis, Hearn said, offered more money than could have been generated at the Principality Stadium in Wales —where Ruiz didn’t want to fight—or at Madison Square Garden, where Ruiz scored a major upset over the previously undefeated Joshua in their June 1 fight.

Still, Hearn would have served himself better had he not tried to pretend he’s merely a sportsman and that political things are too complicated for him to worry about.

If he needs a quick lesson, Amnesty International calls it “sport-washing,” which basically means the use of big sporting events to burnish a country’s image. And, no doubt, the rematch in a temporary outdoor stadium in Diriyah, on the outskirts of the capital, Riyadh, is a big event that would have drawn 80,000 rabid boxing fans in Wales.

Hearn said he was unfamiliar with the term. He came prepared with his talking points at hand, saying other organizations like the WWE, Formula One and golf’s European Tour had staged successful events recently in the country.