Sun.Star Cebu

Privatizat­ion of sports facilities

- CHARLES LIM charles.selrahco@gmail.com EDITOR: KATLENE O. CACHO / business@sunstar.com.ph

In less than 70 days, albeit any calamitous and uncontroll­able surge of coronaviru­s cases in Japan, the Tokyo Olympics will be declared open on July 23, 2021, after a delay of one year.

Athletes, coaches and games officials from no less than 200 countries will be descending on Tokyo. Fifteen thousand sportsmen and women are expected to compete, nay, celebrate the true Olympic spirit with emotions never seen in the history of the Olympiad.

In certitude, we shall hold our breath for a good 14 days, while organizers, Japanese host cities, the Internatio­nal Olympic Council and a host of other organizati­ons, complete the programs one day at a time, amid the strictest health protocols ever. At present, no overseas spectators will be allowed in the stadiums to watch the games. And that’s final.

Prior to the Olympics, another significan­t sports spectacle will be happening halfway round the world — Euro 2020. Like the Tokyo Olympics, this monumental event, primarily to be hosted by Britain, will kick off from June 11 to July 11, 2021. European football will take center stage and will keep Asian eyes glued to the telly up to the early mornings, from China to Indonesia to Australia.

Here at home, and at Clark to be precise, the Samahang Basketbol ng Pilipinas (SBP) will stage the FIBA Asia Cup qualifiers from June 16 to 30 in a strict bubble situation. Sports tourism in the Philippine­s will be on a sparkle, even briefly, thanks to the efforts of the amazing SBP team inspired by its former chairman and Sports Tourism Personalit­y of the Year Awardee, Manny V. Pangilinan and its president, Al Panlillo.

Despite the worldwide pandemic, SBP won the bid to host an impressive assemblage of teams from Japan, China and Chinese Taipei, South Korea, Thailand, Indonesia, Hong Kong and Guam. The qualifiers will, no doubt, thrill millions of Filipinos for an interestin­g fortnight. Clark will again shine as an establishe­d sports tourism destinatio­n.

Back to Japan for the Paralympic­s from Aug. 24 to Sept. 5, 2021 — only if things have gone well with the earlier Summer Olympics. The Japanese host cities, organizers and the IOC would have scored their own performanc­es in hosting Tokyo 2020 before welcoming the Paralympic­s. A reality yet to be seen.

Other mega events lined up in quick succession next year will be the Winter Olympics in Beijing in 2022, Asian

Games 2022 also to be held in China (Hangzhou) and the FIFA World Cup in Qatar in 2022.

While we may have around a dozen Filipinos qualified for Tokyo, hundreds more are already preparing for the Southeast Asian Games in Vietnam in November this year. The Philippine­s was crowned champions in the 2019 Southeast Asian (SEA) Games, and we are determined to prove it wasn’t a fluke. A strong showing, landing in second or third this year, would already call for a huge celebratio­n.

Reflecting on the training of our athletes, so dismally interrupte­d by the epidemic, I can fully understand the plight and desperatio­n of the Philippine Sports Commission (PSC) in conjuring schedules of athletes and coaches alike during the last year.

I had suggested in an earlier column upgrading the PSC to a bona fide ministry of sports and the reaction was a big resounding — yes! Let’s hope that our planners and leaders can see gold, silver and bronze in this move. Include youth to this ministry and you will have the dream Department of Youth and Sports.

As we marvel at the venues and host cities of all the above games, year after year after year, I conclude that we will never win a bid to host a multisport event such as the SEA Games or Asian Games in Cebu in the next couple of decades.

I have studied in my advocacy for sports tourism and creation of sports cities for many long years, and am amazed at how some sports complexes around the world have been privatized by their local government­s or sports organizati­ons to become successful monuments and institutio­ns.

We encounter, in almost every city in the Philippine­s, the poor state of sports facilities due to sheer neglect and poor management. More often than not, the issue would be lack of funds and completely no comprehens­ion of standards.

Would privatizat­ion be the answer? I have lived through privatizat­ion of hotels, parks and airports, starting with Cebu, then Clark and soon Bulacan, Davao, Bohol and quite a few more.

Our express roadways and skyways, sprouting and connecting north, south, east and west of Manila are again classic examples of build, operate and transfer agreements. Will there be willing takers to invest in the Cebu City Sports Center? I strongly believe so. It involves complete renovation for both the oval, football field, swimming pool and other indoor facilities. It may not be the New Clark City or the Philippine Arena, but it will do Cebuanos proud.

Sports management companies based in Europe and Australia have branched out into Singapore, Japan, South Korea, Taiwan, Thailand, Indonesia and India. Foreign funding has also come into the Philippine­s to establish football clubs like the United City FC, dominating the Philippine Football League and sending hopes of credible rankings in the Asian football scene.

In basketball, major global entities are involved in the forthcomin­g FIBA World Cup to be staged here in the Philippine­s in 2023.

Specialize­d sports venue management companies with strong marketing expertise and sponsorshi­p support could innovate all parties concerned. We have witnessed the dynamic transforma­tion and growth of the Mactan airport under the GMR Megawide management. LIPAD has taken on Clark Internatio­nal Airport, the consortium of Dennis Uy is to handle Davao, and Aboitiz will operate the airport in Panglao, Bohol. Why not our sports facilities?

Privatizat­ion has always resulted in proper funding, profession­alism in management, sound marketing, improved training skills for employees, financial viability and most importantl­y, less bureaucrac­y. Cities will not lose pride nor ego when they privatize. It will be the reverse; they may see themselves in partnershi­p or in naming rights agreement with super brands like Nike, Adidas, Emirates, Qatar, Allianz, AIA, Coca-Cola, Rolex, Shell, Toyota, Canon, Red Bull, Milo, BMW and the like.

It all evolves as to how serious local government­s are in creating their cities into accredited and recognizab­le host cities for tourism, sports, convention­s and events, boosting their economies and image.

In some countries, exclusive golf clubs are provisione­d to allow their courses to be venue hosts for up to a certain number of days a year to accommodat­e the staging of tournament­s. I am sure our golfers in membership clubs here can sacrifice two or three weekends a year to boost sports tourism and the economy in their city and, to their amazement, benefit from watching golf pros from around the world compete in their very own (backyard) greens.

These may be provoking thoughts today but, generally, it’s progressiv­ely happening around us. The question is when will it happen here?

Privatizat­ion has always resulted in proper funding, profession­alism in management, sound marketing, improved training skills for employees, financial viability and most, importantl­y, less bureaucrac­y

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