Sun.Star Cebu

Giving next generation leader wings

- ENRIQUE SORIANO sorianoasi­a@gmail.com

For those unfamiliar with the AFC that hit many economies in 1997, it was the runaway recession with sustained contractio­ns of economic activity that was marked by declines in the gross domestic product

Roby, a second generation family member is the eldest child and the first to join the family business. He started work in 1998 right after finishing university. He originally wanted to pursue his MBA overseas but decided to heed the request of his father to help them manage the family business. The family was engaged in the import and export business then but due to the sudden spike in foreign exchange, the business ended with a huge stockpile of inventory when overseas buyers suddenly stopped ordering. Roby’s parents started the business in 1993 and just like many struggling small businesses, when the Asian Financial Crisis (AFC) struck, their lack of scale made them more vulnerable and increased their risk of failure when there was a prolonged downturn.

For those unfamiliar with the AFC that hit many economies in 1997, it was the runaway recession with sustained contractio­ns of economic activity that was marked by declines in the gross domestic product (GDP). Businesses large and small faced significan­t drop in sales and profits and despite repeated efforts to cut costs that included layoffs and cuts in capital spending, the lack of fresh capital effectivel­y caused many of these companies to default and ended up declaring bankruptcy with their assets liquidated.

In 2000, with the AFC still ravaging many countries and recovery was still out of sight, Roby’s parents decided to shift to trading and real estate. After selling some of their assets and regaining their credit lines, Roby in collaborat­ion with his parents began the tedious process of rebuilding their business. One by one, the siblings also joined the business with the exception of one who opted for a career in music. When the economy recovered, the new businesses also flourished. In 2005, Roby tied the knot at age 28.

Being the eldest and the most committed family member, Roby showed remarkable leadership early, thanks in part to his mother who provided support and inspiratio­n. While he acknowledg­ed his father was the visionary, Roby was tasked to carry out the plans. He was also encouraged to think of new opportunit­ies while steering the business to a new level of growth. After getting advice from operating consultant­s, the father rotated Roby among the various department­s. It was also around this time that he saw internal conflict first hand, mostly petty and personal issues that got blown out of proportion among employees and department managers.

He also saw how his siblings were operating their department­s in silos. “I know my siblings have good intentions but these ‘mini kingdoms’ are breeding disunity in the family business and papa ignored these red flags. What was clearly unacceptab­le was the fact that our compensati­on was based on the notion of equality rather than performanc­e.” Roby blurted this out of frustratio­n during our first meeting.

He also expressed disappoint­ment and said that due to the workload, he would log in early at 8 a.m. and go home at 8 p.m. He also rarely took a leave of absence while his siblings on the other hand were less engaged and reported for work as they pleased. “Some do not even ask permission anymore and we only discover through Facebook that they are out of the country either with their friends or family.”

He also confessed that the burden of addressing these internal issues rested heavily on his shoulders as his father would always dismiss them as petty when he raised these matters during meetings. “All these issues were taking a toll on my health and even my relationsh­ip with my wife was somewhat affected.” Sensing a future conflict with his siblings, the wife sought my help after a client endorsed her.

To be continued...

 ?? ??

Newspapers in English

Newspapers from Philippines