Sun.Star Cebu

Marketing online

- DENNIS LIMLINGAN Of SunStar Pampanga

As of this writing, the 9-9 sale of the two biggest online marketing platforms is ongoing. It’s another monthly bargain sale wherein merchandis­e prices are lower than usual and marketing companies also offered freebies to their target market.

Even prior to the pandemic, online marketing had become the fad to people of all ages especially to netizens who are fond of buying things online. Almost all items on physical stores can also be “ordered,” bought and delivered.

The sale online has been made more popular during the onset of the pandemic where lockdowns were implemente­d and physical stores closed. Almost all supermarke­ts, groceries, hardwares, stores and other places of merchandis­e were closed to somehow avoid the physical gathering of people and eventually help stop the spread of Covid-19.

The result was the mushroomin­g of online selling and trading in various internet pages and platforms that people subscribe to. They became popular and even in-demand due to lack of places to buy goods or services.

Online selling became popular because of the popularity of the internet. Many people are hooked on the worldwide web for several hours every day. Netizens browse on various applicatio­ns that include online market places.

Those who are fond of subscribin­g to online purchasing are actually given the convenienc­e of buying on their mobile phones interface, without the hassle of going to physical stores. Going to these stores entails fares and other transporta­tion costs.

Through these online sales, people need not queue on long lines to get inside stores and pay later at cashiers just like during store sales. People only need their computers or mobile phones to buy things.

However, engaging in online purchasing has its caveat too. Buying things using the internet is quite tempting. Some may buy things they do not really need. Others buy things just because they find such as very affordable.

These online stores are raking in millions. They are very popular and many are tempted to buy, save for those who are buying things they really need. They’re very accessible and these platforms were made user-friendly. The monthly sale is just one among the marketing strategies of these virtual stores. Caveat emptor.

Engaging in online purchasing has its caveat too. Buying things using the internet is quite tempting. Some may buy things they do not really need. Others buy things just because they find such as cheap and very affordable

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