Abreeza highlights homegrown artistry
PROVING itself to be a company that supports local artistry and values creativity, Abreeza Mall introduced a slew of summer offerings that showcase the immense talents of Davao’s prolific artists, provide a space for the city’s arts and crafts entrepreneurs, and offer even its customers a chance to express themselves through photography.
As part of the city-wide celebration of the Visit Davao Fun Sale from April 16 to May 31, Abreeza Mall hosts Art Mindanao, an exhibit organized by the Tabula Rasa art group featuring the works of Mindanaoan artists, at the Restaurant Row from April 21 to May 1. Gracing the exhibit opening were Councilor Al Ryan Alejandre, Edmund Mayormita of the Visit Davao Fun Sale Committee, Gene Rose Tecson of the City Tourism Operations Office, Dinky Munda of Tabula Rasa, and General Manager Luigi Escano and Marketing Manager Ruby Ochoa of Abreeza Mall. A collaborative painting activity participated in by the esteemed guests kicked off the celebration.
The weekend of April 21 to 22 was an art-filled one, as more Visit Davao Fun Sale component events took over Abreeza Mall’s halls. On April 21 at the Activity Center, a live painting session dubbed Dabawenya Alla Prima saw Tabula Rasa artists immortalizing the beauty of Hiyas ng Kadayawan 2014 Susan Butawan. Also part of the official lineup of activities for the Visit Davao Fun Sale was Daba-Daba Davao, which entertained shoppers with amazing theatrical numbers by local performers from April 21 to 22 at the Activity Center.
Abreeza Mall also recently launched ARTbp., a two-weekend fair at the Ground Floor Supermarket Hallway that peddles, art, crafts, and everything in between by Davao’s young entrepreneurs. Held from April 21 to 23, ARTbp.’s first weekend boasted a vibrant mix of artworks, art supplies, accessories, organic products, and beauty finds from a diverse mix of sellers. Live art sessions and workshops on-site prompted visiting shoppers not just to purchase the pieces on display, but to appreciate homegrown talent, too. Customers can expect even more booths and gimmicks at the second weekend of ARTbp., which is set to take place on April 28 to 30.
Even customers don’t get left out in Abreeza Mall’s series of summer spectacles! From April 22 to May 31, Abreeza Mall presents the #AbreezaSummer photo exhibit, a collection of 20 photos tak- en by the mall’s Instagram followers. Displayed at the Roof Garden, the exhibit depicts summer scenes at the mall captured by Instagram users who had previously won a photo contest held on Instagram.
For inquiries and updates on Abreeza Mall news and events, please visit the Main Concierge at the ground floor or call (082) 321-9332. Stay updated by liking www. facebook.com/AbreezaMall and following @ abreezatweets on Twitter and @iloveabreezamall on Instagram. PR