Lopez: Create, innovate

THE Department of Trade and Industry (DTI) Secretary Ramon Lopez encouraged franchisers to be innovative and creative in their businesses during the 16th Business and Franchise Expo of the Association of Filipino Franchisers Inc. (AFFI) on 29 September.

“Through innovation and creativity, we are confident to see more local franchisers expand across the country’s borders”, said Secretary Lopez.

The franchising industry accelerated by 20% in 2016 from Php16B total sales registered in 2015 and is expected to sustain the expansion in the next two years.

Meanwhile, the trade chief recognized the role of franchising as a tool in economic development and nation-building, particularly the opportunities it provides to the micro, small, and medium, enterprises (MSMEs).

Secretary Lopez further shared that apart from the increasing number of large Filipino firms expanding in ASEAN, household-based microenterprises have now the capacity to penetrate the ASEAN market through the programs of the government.

The trade chief highlighted that the government continues to place the MSMEs at the front and centre of trade agenda and at the forefront of regional development to enable those at the bottom of the pyramid, achieve inclusive growth and shared prosperity for all.