Exec: Davao a major market for automotive
DAVAO remains to be a major market wih robust sales performance, a Ford Philippines official said.
Maribel Chua, Ford Philippines–Davao general manager said in a press conference yesterday at the SMX Convention Center, Lanang, Davao City that the automotive industry here is thriving following the booming economy of the city.
She said the strong business performance in Davao is driven by the solid and steady demand for Ford’s big three – Ranger pickup truck, Everest SUV and EcoSport crossover.
“On an average, we sell some 100 units monthly here in Davao branch,” she said.
Chua added that for holiday season, they’re able to sell 20 to 30 units more.
However, Chua noted that sales last year is higher than this year.
“It is because we launched new models last year and normally the market will embrace anything new, thus, the bulk of sales. But we are still performing well and hitting most of our monthly targets,” she said.
EJ Francisco, Ford Philippines’ Assistant Vice President (AVP) for Communications, for his part said, now is the best time to purchase a car as the proposed tax reform is yet to be implemented.
Ford, same with other car brands, expect an initial drop of auto sales in the few months of the implementation as consumers observe the impact of the excise tax.
“But, whatever the impact will be, the industry will recover immediately because cars are already a necessity, especially for those who can afford,” Francisco said.
Meanwhile, the automotive firm, brings for the first time this year its flagship, nationwide test drive roadshow and glob-
drive roadshow and globally-recognized safe driving programs to Davao in a bid to reach more customers and intensify awareness on safe and responsible driving.
Dubbed as the “Ford Island Conquest,” the ultimate test drive allows customers to test drive the Everest mid-size SUV, EcoSport compact SUV, and the segment-defining Ranger pickup.
It features a test drive arena with an outdoor course and a water wading drive-thru to highlight key features and capabilities of the Everest and Ranger.
Also, a mock-up Ford showroom will be set up for customers to learn more about Ford’s sales and aftersales services and special ownership packages.
Freebies await those who will register and participate in the activities, while customers purchasing Ford vehicles can avail of cash discounts and financing deals at the 3-day event.