'Fly­ing High'

AirAsia Group CEO’s au­to­bi­og­ra­phy now avail­able on board all AirAsia flights

Sun.Star Davao - - BILLBOARD -

AIRASIA Group CEO Tan Sri Tony Fer­nan­des’ mem­oirs, Fly­ing High, a look back at his jour­ney from mu­sic man to air­line man is now avail­able on board all AirAsia flights.

Fer­nan­des said, “Fly­ing High is a story about the power of dreams. When I first started AirAsia with Datuk Ka­marudin, every­one thought we were crazy. They said we had no busi­ness run­ning an air­line and it wouldn’t work. If we had lis­tened to them, we would have given up be­fore we even started and this book wouldn’t ex­ist."

“This book is proof that dreams do come true, and I hope it will en­cour­age oth­ers to pur­sue their true pas­sion. Be­lieve the un­be­liev­able, dream the im­pos­si­ble and never take no for an an­swer. Even if you fail, it doesn’t mat­ter be­cause at least you’ve tried and you can do it again, so trust in your gut feel­ing, don’t lis­ten to any­one else’s ad­vice and go ahead - write your own in­cred­i­ble story,” he said

Learn about what drives Tan Sri Tony Fer­nan­des and the mo­ments that shaped him, in­clud­ing a chance en­counter with Vir­gin Group founder, Sir Richard Bran­son that even­tu­ally led to Fer­nan­des’ first job out of univer­sity.

Pub­lished as Fer­nan­des' re­turns as the face of the sec­ond se­ries of Ap­pren­tice Asia, the book is an in­spir­ing per­sonal story of an ex­cep­tional busi­ness leader who cre­ated Asia's first bud­get air­line and democra­tised air travel in Asia, build­ing AirAsia into a multi-bil­lion-dol­lar com­pany in the process.

Re­tail­ing at P960, Fly­ing High is now avail­able on board AirAsia flights and also through pre-book on big­du­tyfree.com and on board AirAsia flights and on big­du­tyfree.com. Also avail­able is a bun­dled op­tion of Fly­ing High and Dare to Dream T-Shirt for only P1,300.

AirAsia op­er­ates a fleet of 17 air­craft with do­mes­tic and in­ter­na­tional flights out of hubs in Manila, Cebu, and Kal­ibo in the Philip­pines. The air­line op­er­ates sev­eral flights to/ from Manila, Davao, Cebu, Kal­ibo, Cat­i­clan (Bo­ra­cay), Ta­cloban, Tag­bi­la­ran (Bo­hol), Puerto Princesa (Palawan), Clark, and Iloilo with in­ter­na­tional flights to/from Shang­hai, Taipei, In­cheon (Seoul), Hong Kong, Ma­cau, Kuala Lumpur, Kota Kinabalu, Guangzhou, Ho Chi Minh, and Sin­ga­pore.

AirAsia has been awarded the World’s Best Low Cost Car­rier for nine con­sec­u­tive years run­ning by Sky­trax since 2009 to 2017. PR

CON­TRIB­UTED PHOTO

FLY­ING HIGH by Tan Sri Tony Fer­nan­des, AirAsia Group CEO, is now avail­able on board all AirAsia flights for only P960.

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