DTI launches 27 local brands in trade expo

A TOTAL of 27 new micro, small and medium enterprises (MSME) brands were launched on Monday, December 11 during the opening of Mindanao Trade Expo – Christmas Event at Abreeza Ayala Mall, Davao City.

The 27 brands are products of the Department of Trade and Industry (DTI) 11’s Brand Equity Development Program.

This year, DTI started its Brand Equity Development Program as part of its newly launched programs in line with its new strategic initiatives to develop and promote new and highly potential homegrown brands.

“The program is our concrete response of the agency to help in achieving the deliverables set under the Negosyo at Trabaho component of the Philippine Development Plan (2017-2020) and in realizing the goal for a Matatag, Maginhawa at Panatag na Buhay otherwise referred to as the Ambisyon Natin 2040,” DTI said in a press statement.

The MSMEs enrolled in the program underwent the following set of activities: Phase 1 – Brand Equity Development Awareness Seminar and Consultation by Geiser-Maclang (September 21-22), Phase 2 – Brand Design Seminar/Workshop and Consultation by Bluethumb Design Studio (October 24-25) and Phase 3 – Digital Marketing and E-Commerce Seminar/ Workshop and Consultation by Sinag Consultancy Group (November 13-14).

Moreover, DTI hired local graphic designers to improve the brand logo and design of the participating MSMEs and eventually, had their trademarks registered in coordination with the Intellectual Property Office – Philippines (IPOPHIL).

These brands are the following:

Davao City – Fina Artesana of Great Gifts and Souvenirs International, Inc.; LoveNuts of Love the Children Foundation; Pastil Queen of Royal House Blend Food Products; Creams & Crumbs Cakes and Pastries of Creams and Crumbs Pastries and Baking Supplies Store; Kamay at Kulay; Joharts

Creative Arts; Kapeng Nitibo; Lindbrent Creations; J Gama of J-Gama and Design; Stellar of Davao Fashion Design Council; Nasabeka of Matigsalug Council of Elders of Marilog District Davao City, Inc.; Maria Vinecraft;

Davao del Norte – 7A’s Citronella of 7A’s Farm Project; Davao Farmers Pride of Dujali Free Farmers Multipurpose Cooperative; Rehoboth of Rehoboth Association; Calamansi Cleanse of Cebri Food Products; Frux of Frux Food Products;

Compostela Valley – Coco Vitality of Cocolife Multipurpose Cooperative; Decery of Decery Purified Drinking Water; Cacao and Beyond of ComVal Tropical Harvest Trading Co.; H&W Organica; Aranjuez of Cheri-Lou Aranjuez Weddings and Events;

Davao del Sur – Kaangan ni Dayang of LP Alcala Pottery; 3 Tribes Heritage of Tribal Handicraft Makers Association; AG Nutriceutical of AG Pacific Nutriceutical Company;

Davao Oriental – Ayana’s Siling Kinamayo and Sobrecarey’s of Sobrecarey’s Food Products.

The products and their new brands will be part of MTE – Christmas Event’s Special Setting. ASP