Sun.Star Davao

Dreametry: Pioneer BPO in Koronadal

- By Jennie P. Arado

AN outsourcin­g business is not yet as common in Koronadal City as it is in other cities in Mindanao such as Davao City and Cagayan de Oro City, however founder Janine Pring took the risk of establishi­ng one of the first outsourcin­g businesses in Koronadal City last May 2015.

Dreametry offers services for a mix of art, multimedia, and technology. They produce digital designs, aid with digital advertisem­ents, strengthen branding, and create apps and websites. They cater to business clients who are looking for assistance related to graphic design, digital art, company advertisin­g and technologi­cal and virtual abetment.

Currently, Dreametry is providing outsourcin­g services for clients from United Kingdom, United States, Canada, Australia, and select counties from Europe. Most of their clients are into e-commerce industry.

“Our main goal is to be consistent­ly effective in guiding and supporting our target clients to be upto-the-minute profitable and productive without compromisi­ng our passion,” said Pring.

Being one of the first outsourcin­g companies in Koronadal City, Dreametry saw it as an advantage to expand their network of people and find the best ones to join their team. As almost everyone are working for something they love to do and are passionate about, managing the team came off as something easy for Pring. However, along the way, things became more challengin­g as with the company’s upgrade on technology and services they offer, comes also the upgrade they would need for the manpower they have. For three years, they had to lose some members to give more room to more interested and more zealous creative.

As not a lot of Koroadaleñ­os are familiar with how an outsourcin­g business operates, marketing had been quite difficult for Dreametry for their first few attempts of promotion and introducti­on to people including the applicants.

“But we’re slowly getting there. As one family, we’ll continue to work hard to fulfill our mission and reach our vision for Dreametry, which to grow even more and provide world class products and services in a wider scale. Thus, having more opportunit­ies to learn and share what we know and what we can do to more aspiring creatives,” she said.

Now, after 3 years of operation, the homegrown Dreametry already has 20 members of team, 18 of which are working full-time. They have graphic designers, illustrato­rs, virtual assistants, and developers. They have also recently relocated to a wider office and one which is much more accessible compared to their previous office.

Their new office is located at the 3rd floor of JYC building, Arellano St., Koronadal City. The relocation indicates how the business continues to flourish and upgrade in the city amidst the challenge it has towards people unfamiliar yet of outsourcin­g. As they have bigger space in their new office, they have also allotted a portion that can be used as coworking space by other freelancer­s.

With this new developmen­t for Dreametry, they wish to level up their game all the more promising more enthusiasm and higher quality of work for projects assigned to them.

This year, they look forward to the digital trainings and workshops they are going to provide for everyone interested. Details of which they wish to discuss with each other and disclose in the future for those who want to apply.

“We view passion as something that we need to throw around like confetti so we decided to offer workshops,” Pring said.

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 ??  ?? The interior of the new office was made sure to be “creatively profession­al.”
The interior of the new office was made sure to be “creatively profession­al.”
 ??  ?? Artists that they are, the interior of the new office was brainstorm­ed by the admin headed by their founder.
Artists that they are, the interior of the new office was brainstorm­ed by the admin headed by their founder.
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