Churreria La Lola launches loyalty app

MENTION churros (Spanish fried dough pastry) and one name will spring to mind: Churreria La Lola.

Since opening their first branch in Powerplant Mall in December 2014, Churreria La Lola now has 17 branches all over the Philippines. The overwhelming support made the company want to return the love to their customers, hence the creation of a RUSH-powered loyalty program.

RUSH is Globe Telecom’s customizable digital platform that allows businesses to easily build, track, and manage their own customer loyalty program. RUSH’s digital solutions help businesses to conveniently develop and deploy a custom-branded mobile app in as fast as 10 days.

With their own custom-branded RUSH-powered app, Churreria La Lola is intent on spreading more happiness to their regulars by rewarding them with exclusive perks and discounts. The app’s flexible reward system features a list of some of La Lola’s well-loved items which are up for grabs in exchange for stamps collected during visits and transactions.

To support their existing marketing efforts, RUSH’s built-in engagement tools allow La Lola to conveniently connect with their customers through SMS, emails, and in-app notifications. This way, customers are always in the loop for updates, promotions, or activities.

And the best thing? Fans can share their appreciation and extend suggestions through RUSH’s feedback system.

The RUSH partnership allows La Lola to create a more intelligent customer relationship management strategy through an analytics dashboard. This dashboards feeds La Lola with actionable data and insights about the buying patterns of their customers, best-selling products, most visited branches in order to make decisions that put customers best interests forward.

With RUSH-powered loyalty app, customers will surely line up to their stores with excitement and come back as often as they can.