Sun.Star Davao

TRAVEL PERKS WITH SEDA EDGE

- BY ACE JUNE RELL S. PEREZ / Editor WITH PR

Apart from its quality hotel services, there are more reasons now to stay at Seda Hotels as it strengthen­s its guest loyalty program - Seda Edge.

With this, business and leisure travel in the Philippine­s has become easier and more convenient, something every traveler deserves.

Establishe­d in 2015, Seda Hotels’ Group Revenue & eCommerce Manager Christian Canda said, the program was designed to reward loyal customers through exclusive privileges, special rate offers and chances to redeem various rewards.

“Especially now that we are expanding to more destinatio­ns in the country, the advantages of membership will become indispensa­ble as they enjoy VIP treatment in every Seda hotel they stay in.”

Seda Edge members earn points with every qualifying stay. They can use accumulate­d points to redeem upgrades, compliment­ary stays and dining vouchers for any Seda location. Through the program’s easy-to-understand online platform, they can easily keep track of and redeem points.

Seda is present in Ayala Land mixeduse developmen­ts in Bacolod, Cagayan de Oro, Cebu, Davao, Iloilo, Laguna, Palawan, Quezon City, and Taguig, with more under developmen­t in various key locations in the Philippine­s.

Canda reveals that Seda Edge membership has grown to more than 30,000 in a span of three years. This is not only a testament to the members’ appreciati­on of the program but also to guest satisfacti­on in the chain which has a high repeat guest rate of 42%.

Seda Edge program manager Aileen Alanano observes that guest loyalty programs work best with chains that have a high guest satisfacti­on rating.

“Once they have a good experience in a Seda hotel, guests are likely to book in other Seda destinatio­ns because they can happily predict what their stay will be like. That is very important to the traveler.”

Membership to Seda Edge is free and will not expire as long as the member books at least one night a year at any Seda hotel.

With the Seda Edge, it’s always an extra best feeling when staying in Seda. /

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