TOPNOTCH SELLER: MORE BUSINESS FORUMS NEEDED TO EQUIP BROKERS
Some women are successful as homemakers, while others become successful in making homes. But for Lea C. Walker, owner of Allea Real Estate, it’s selling and brokering homes that made her flourish.
Walker, who has been in the industry for 20 years, revealed that she experienced tough times, such as struggling to sell a house and lot. But this problem did not stop her from achieving the greatest accomplishments a real estate broker could ever wish for.
“As a neophyte in the industry, it was difficult to look for clients. Coming from a poor family, I had no connections. Hence, I had to start from scratch,” Walker recalled her humble beginnings.
She added she had to give away fliers during holidays in Davao. She would go house-to-house to give fliers to prospective buyers. She believed she had to work hard and think of innovative ways to generate clientele base.
Her passion and dedication as a real estate broker pumped her to become one of the topnotch sellers in the industry, revealing that one of the biggest deals she was able to make was an on-the-spot sale for a 2-hectare commercial property that is currently occupied by a mall.
“I do my best in everything that I do. I guess that was why I got recommended by my clients to their friends,” she said.
Walker also believes her clients became fond of the way she sells, because she does not just help clients find a house or a condominium unit that’s available in the market, but she goes the extra mile, knowing what they want for a house or a condo.
That’s why for Walker, the least a property developer can do to help sellers and brokers is to equip them with the right tools to sell their properties.
“Tools that help – product knowledge seminars, and updates from developers. Those are the necessary tools for us to sell. Knowing your products well is very important,” Walker said. She was glad that the recent business forum at the Marco Polo Davao dubbed as “Davao on the Rise” was conducted as it was a great help in selling the real estate properties in Davao City.
“The forum was very refreshing and very enhancing; especially the data [that were presented], they were all complete. We can use those data to plan ahead. These are the things we need to know to sell a property in a certain location, and not just all about the specifics of a house or a condo unit,” Walker said. Davao on the Rise was co-organized by the Philippine Daily Inquirer and Lamudi Philippines and was attended by several real estate brokers and sellers like her.
The discussions were led by officials from the private sector and department heads of the local government of Davao namely: Christian Cambay, Investors Assistance and Servicing Unit Head of the Davao City Investment Promotion Center; Generose Tecson, Head of the City Tourism Operations Office; Kat Anuta, Spokesperson of the Department of Tourism 11; Chai Abaya, Davao Chapter President of the Chamber of Real Estate and Builders Association; Elizabeth Ventura, President of Anchor Land; Arturo Milan, President of the Davao City Chamber of Commerce; and Theresa Samaniego, Property Editor of the Philippine Daily Inquirer.
Walker believed business forums like Davao on the Rise are very much welcome and much appreciated by real estate sellers like her.
“I hope that more forums like this will be held in the future, not just in Davao City but other places as well,” Walker said.
Davao on the Rise was supported by Anchor Land and Sunstar Davao.