Drive vs head lice

A yearly nationwide shampooing activity will be held to battle head lice infestation or pediculosis and eliminate the social stigma associated with it.

In partnership with the Department of Education (DepEd), Lamoiyan Corporation, the maker of Licealiz Head Lice Treatment Shampoo, rolls out Kilusang Kontra Kuto (KKK) Year 4, is visiting 30 schools nationwide and targets to shampoo around 6,000 head lice infested students.

Sample sachet products will also be distributed within the surrounding communities through this activity.

Among the cities included in Licealiz Kilusang Kontra Kuto Year 4 in Mindanao is Davao City where they will do educational talks about head lice and free shampooing activity in different schools.

Contrary to popular belief, the persistent ailment does not only affect children or people who do not practice good hygiene. Through this year’s campaign, Lamoiyan Corporation aims to emphasize that pediculosis can happen to any people regardless of hair length, gender, age, and even social class.

“For the past years, Lamoiyan was able to raise awareness and debunked misconceptions surrounding pediculosis by spreading the correct information. Head lice infestation can occur to anyone and, hopefully, people would start helping affected individuals rather than discriminating because it is a concern that has a solution,” shared it marketing director, Ruby Rose Cavestany.

Its Kilusang Kontra Kuto, a coalition that has been battling head lice infestation nationwide for a kuto-free Philippines, was started in 2016.

Now on its fourth year, the company has partnered again with industry leaders such as DepEd, Drugstores Association of the Philippines (DSAP) and Mommy Bloggers Philippines to further spread the correct information about pediculosis and widely reach the grass roots.

Join the fight against head lice and be part of the Kilusang Kontra Kuto Year 4.