Sun.Star Davao

‘Have we reached the Tipping Point?’

- DATU MUSSOLINI LIDASAN mslidasan@addu.edu.ph

ON THE 28th of January in the year 2024, a highly anticipate­d gathering of leaders from national, regional, and provincial levels will take place at the Grand Menseng Hotel in Davao City. The attendees of this Leaders’ Forum are all affiliated with Former President Rodrigo Roa Duterte (FPRRD).

The main objective of this forum is to provide a platform for these leaders to call on the entire nation to demand TRANSPAREN­CY, ACCOUNTABI­LITY, and GOOD GOVERNANCE from our elected and appointed officials. The forum also addresses pressing issues in the country, including corruption, inefficien­cy, and lack of accountabi­lity among public officials.

The Leaders’ Forum will be a highly significan­t event that will bring together influentia­l leaders from different parts of the Philippine­s to discuss critical matters that affect the country’s progress and developmen­t. The forum’s outcome will be highly anticipate­d, and it is hoped to pave the way for a strong mass movement that will bring us to a brighter and more prosperous future.

What is the pressing issue that our country is facing today?

According to the latest report by OCTA Research, the majority of adult Filipinos have expressed their grave concern regarding the unrelentin­g surge in prices of necessitie­s and services.

Charter change was not as significan­t as the rise of inflation. However, Senate and Congress are busy debating about the mechanism for a Charter change.

If we connect this to the event in Davao City on the 28th, this event reminded me of the book The Tipping Point, by Malcolm Gladwell. This refers to when a small change or idea becomes a big, widespread trend or phenomenon. It explains how certain things, like products, behaviors, or political ideas, can become extremely popular and influentia­l. It may also mean how political and mass movements change the political landscape of a nation.

Gladwell’s Tipping Point has three principles. First is “The Law of the Few,” where certain people called “Connectors,” “Mavens,” and “Salesmen” have a significan­t impact on spreading trends. This element is the main purpose of the Leaders’ Forum.

Second is the “Stickiness Factor” principle. This emphasizes the importance of making a message or product memorable, easily understood, and shareable for a lasting impact and creating a “word-of-mouth” effect, where people talk about and recommend a particular thing to others.

Last is the “The Power of Context”. The environmen­t and social context in which something occurs play a significan­t role in its success. Certain situations or conditions can enhance the likelihood of a trend taking off and spreading rapidly. Context can include cultural norms, social networks, or specific locations or events. Context and social surroundin­gs are crucial in creating a successful movement. These elements play an essential role in determinin­g the outcome of a mass movement.

Therefore, the Leaders’ Forum in Davao City on January 28 will open more doors for societal change. It has the factors that were mentioned in Malcolm Gladwell’s book.

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