SM San Fernando celebrates breastfeeding month

CITY OF SAN FERNANDO— In August 2005, the annual celebration of World Breastfeeding Week from August 1 to 7 was proclaimed by Malacañang. This is to revive the indigenous way of nurturing children guided by deep respect for life and environment and to mobilize the parent and children advocates and other sectors of society to promote, support and protect breastfeeding.

SM Supermalls has established the first breastfeeding-friendly mall in the Philippines since the creation of the first breastfeeding station in SM Megamall in 2006 and now has over 60 breastfeeding stations nationwide and have served more than 170,000 breastfeeding mothers.

With this, SM City San Fernando Downtown joined the nation in celebrating Breastfeeding Month last Saturday with the theme “Sustaining Breastfeeding Together.”

At SM City San Fernando Downtown, one of the activities was the Pampanga Big Latch On, which is registered as part of the global simultaneous

breastfeeding event. Invited guest to give a talk on the benefits of breastfeeding to 100 participant mothers was Dr. Elma Manarang, breastfeeding program medical coordinator and women’s health program manager. The campaign also aims to strengthen healthcare and nurturing practices like cooperative or shared nursing and the use of baby sling, strengthens family and community support and the other traditional practices that sustained breastfeeding in the past. The Breastfeeding station is located at the fourth floor of SM City San Fernando Downtown. (Press Release)