Facebook’s Messenger to get a facelift in 2018
Steps to spruce up the popular messaging app is underway.
Fans of Facebook’s Messenger can expect a streamlined yet feature-packed app soon.
“Over the last two years, we built a lot of capabilities to find the features that continue to set us apart. A lot of them have found their product market fit, some haven’t. While we raced to build these new features, the app became too cluttered. Expect to see us invest in mas- sively simplifying and streamlining Messenger this year,” Facebook’s vice-president of messaging products David Marcus said.
However, he didn’t elaborate on which functions would stay and which would leave.
“Not only will you see more from Messenger in visual messaging this year, but this is where the industry is heading, and we won’t be looking back,” he stated.
Those using the group chat are already enjoying features like reacting would rather mes- and nimble to stay to an individual sage a business competitive.” message, the option than call customer Messenger to mention service, and 67% reached several someone, add and expect to message milestones last remove people businesses even year, including hitting seamlessly and more over the next the 1.3 billion other customisation two years, he wrote. active users mark, tools, but Marcus “Messaging has 500 billion emojis said that there’s now become a preferred and 18 billion GIFs more to come. He way for sent, as well as hinted that they’re people to communicate hosting 17 billion looking for ways to with businesses video chats – twice upgrade group chat to get things the number it into live video done, and sometimes reached in 2016. group chat. learn a little “Now we’re setting
Marcus said that more about the our sights on they’re also hoping brand,” Marcus 2018 to make Messenger to introduce messaging shared. “We’re the best way as a “customer looking at investment to spend time together care” channel. in messaging when you’re According to a experiences not apart, or to make Facebook-commissioned only from global plans to spend study by brands, but small more time together Nielsen, 56% of businesses who in the real world,” people surveyed need to be creative he wrote.