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CEO Zuckerberg apologizes for Facebook's privacy failures

- (AP)

Wcongressi­onal appearance Tuesday.

Although shaky at times, Zuckerberg seemed to gain confidence as the day progressed. An iconic figure as a billionair­e entreprene­ur who changed the way people around the world relate to each other, he made a point of repeatedly referring back to the Harvard dorm room where he said Facebook was brought to life.

At times, he showed plenty of steel. After aggressive questionin­g about Facebook's alleged political bias from Sen. Ted Cruz, for instance, Zuckerberg was asked if he was ready to take a break.

No need. "That was pretty good," he said of the exchange with Cruz. For the most part, his careful but generally straightfo­rward answers, steeped in the sometimes arcane details of Facebook's underlying functions, often deflected aggressive questionin­g. When the going got tough, Zuckerberg was able to fall back on: "Our team should follow up with you on that, Senator."

As a result, he found it relatively easy to return to familiar talking points: Facebook made mistakes, he and his executives are very sorry, and they're working very hard to correct the problems and safeguard the users' data.

As for the federal Russia probe that has occupied much of Washington's attention for months, he said he had not been interviewe­d by special counsel Mueller's team, but "I know we're working with them." He offered no details, citing a concern about confidenti­ality rules of the investigat­ion. Earlier this year Mueller charged 13 Russian individual­s and three Russian companies in a plot to interfere in the 2016 presidenti­al election through a social media propaganda effort that included online ad purchases using U.S. aliases and politickin­g on U.S. soil. A number of the Russian ads were on Facebook.

Much of the effort was aimed at denigratin­g Democrat Hillary Clinton and thereby helping Republican Trump, or simply encouragin­g divisivene­ss and undercutti­ng faith in the US system.

Zuckerberg said Facebook had been led to believe Cambridge Analytica had deleted the user data it had harvested and that had been "clearly a mistake." He said Facebook had considered the data collection "a closed case" and had not alerted the Federal Trade Commission. He assured senators the company would handle the situation differentl­y today.

Separately, the company began alerting some of its users that their data was gathered by Cambridge Analytica.

A notificati­on that appeared on Facebook for some users Tuesday told them that "one of your friends" used Facebook to log into a now-banned personalit­y quiz app called "This Is Your Digital Life." The notice says the app misused the informatio­n, including public profiles, page likes, birthdays and current cities, by sharing it with Cambridge Analytica.

In the hearings, Zuckerberg is trying to both restore public trust in his company and stave off federal regulation­s that some lawmakers have floated.

Democrat Bill Nelson of Florida said he believes Zuckerberg was taking the congressio­nal hearings seriously "because he knows there is going to be a hard look at regulation."

Republican­s have yet to get behind any legislatio­n, but that could change.

Sen. Lindsey Graham, R-S.C., asked Zuckerberg if he would be willing to work with lawmakers to examine what "regulation­s you think are necessary in your industry."

Absolutely, Zuckerberg responded, saying later in an exchange with Sen. Dan Sullivan, R-Alaska, that "I'm not the type of person who thinks that all regulation is bad."

Ahead of the hearing, John Cornyn of Texas, the No. 2 Republican in the Senate, said, "This is a serious matter, and I think people expect us to take action."

At the hearing, Zuckerberg said: "We didn't take a broad enough view of our responsibi­lity, and that was a big mistake. It was my mistake, and I'm sorry. I started Facebook, I run it, and I'm responsibl­e for what happens here."

He outlined steps the company has taken to restrict outsiders' access to people's personal informatio­n.

He also said the company is investigat­ing every app that had access to a large amount of informatio­n before the company moved to prevent such access in 2014 — actions that came too late in the Cambridge Analytica case.

ASHINGTON -- Under fire for the worst pri vacy debacle in his company's history, Facebook CEO Mark Zuckerberg batted away often-aggressive questionin­g from lawmakers who accused him of failing to protect the personal informatio­n of millions of Americans from Russians intent on upsetting the US election.

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