PDIC turns 55, launches logo, strengthened corporate brand

Partner institutions in the government and in the private sector joined the Philippine Deposit Insurance Corporation (PDIC) as it launched its new brand of service as an efficient, effective, responsive and caring government institution. The launch was held on June 22, 2018 at the PDIC’s office in Makati City. This event also marked PDIC’s 55th anniversary and capped the observance of the 16th Depositor Protection and Awareness Week (DPAW) on June 16 to 22.

The strengthened PDIC brand is represented by the new PDIC logo which was also launched during the milestone event that marked PDIC’s 55th anniversary with the theme, “#To55andBeyond: The PDIC Story of Service Continues.”

In his welcome remarks, PDIC President Roberto B. Tan said that the Corporation’s 55th anniversary ushers in a more dynamic, collaborative and responsive PDIC brand as symbolized by the new PDIC logo. “I can assure you that the PDIC brand better communicates who we are not as the undertaker of problem banks everyone fears, but as a government institution committed to depositor protection,” Tan said.

Finance Undersecretary Bayani H. Agabin, representing Finance Secretary and PDIC Chairman Carlos G. Dominguez, delivered the keynote address during the launch. Secretary Dominguez congratulated PDIC for its accomplishments including being one of the best-run government corporations and building the trust and confidence of the public in the banking system. Notwithstanding these achievements, he also called on the PDIC to remain responsive especially in the face of technological advancements. “Technological changes can often be disruptive. We have to anticipate the disruptions. We need to have constantly adapting processes within all our institutions in the financial sector,” Secretary Dominguez said.

PDIC’s anniversary and brand launch celebrated, in a modest but meaningful way, PDIC’s journey – what it has accomplished in the past, what it has become in the present, and what it hopes to achieve for the future. As such, the event paid tribute to PDIC’s critical role in financial stability and nation-building through an AVP showing the historical highlights of the Corporation for the last 55 years. (Press Release)