Sun.Star Pampanga

When dots connect

- STELLA A. ESTREMERA

IN A mix of self-preservati­on, health concerns, and just longing for less stress, I decided to end the life I have lived throughout my whole adulthood and try my hand as a culture officer of a small Davao-based real estate developer.

Why here? First, because it's small and easier to transform. Second, there is no one as crazy as I am to experiment on transformi­ng the culture of a workplace instead of just looking at the human resources other than this company. HR work wouldn't entice me. It's too wrapped in procedures and policies. Plus, being a culture officer is yet an untrodden path in this tiny patch on Earth.

What does it take to be one? Probably the long and winding path I took to get here. There's the 15 years as editor-in-chief, which meant a decade and a half of heading a fastpaced, unpredicta­ble, and ever-changing work environmen­t full of heartbreak­s, threats, harrowing experience­s, living on the edge, complement­ed with endless opportunit­ies to interact and communicat­e with a vast spectrum of people from the poorest and powerless to the wealthiest and most powerful, plus 8 earlier years of doing the same but not having the title, plus nine much earlier years to hone my craft and build a name. Architectu­re, my course as a college student before I stumbled into journalism as a career made me understand the language of builders. In between was a short course in the Language of Business at the Asian Institute of Management where I got a dose of how they do it there (drowning in tons of case studies and doing simulation­s) but for a period short enough to keep my sanity (and money) intact. That taught me to understand ... the language of business. Matched with the endless math subjects in architectu­re, it taught me how numbers look in the money form and not just in measuremen­ts.

I capped this by becoming a legitimate Communicat­ion graduate just this year.

Bottomline, it's about enhancing communicat­ion and understand­ing within the company, and communicat­ion and understand­ing of the forces and situations that affect the industry -- the real estate, the constructi­on industry. It's stimulatin­g the slow culture that builds trust and openness, proven to build stronger, more resilient, and relevant human organizat i ons.

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