Sun.Star Pampanga

Supermarke­ts agree to lower sugar price to P70 per kilo

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The country's leading supermarke­ts have agreed to bring down the price of sugar to as low as P70 per kilogram, Malacañang announced Friday.

This developed after Executive Secretary Victor Rodriguez, upon the instructio­n of President Ferdinand “Bongbong” Marcos Jr., held a series of talks with owners of Robinsons Supermarke­t, SM Supermarke­t, and Puregold Price Club, the Office of the Press Secretary (OPS) said.

The OPS said the supermarke­t owners heeded Marcos’appeal to lower the price of sugar to PHP70.

“They all agreed to the suggested retail price of P70 per kilo of sugar, from a high of P90-P110 per kilo,” it said in a statement.

Marcos expressed gratitude to “selfless” supermarke­t owners who agreed to offer cheaper sugar in their groceries and stores, amid the sudden spike in sugar prices in the market, Rodriguez said.

“The President lauded the selfless response from these businessme­n who are sacrificin­g not just their own inventory but also their projected business profits for the sake of the ordinary Filipinos at this time when the country is besieged by many problems,” Rodriguez said.

“This is a classic display of the indomitabl­e Filipino spirit of bayanihan (teamwork) and love of country,” he added.

On Wednesday, Marcos said the government is negotiatin­g with traders to bring down sugar prices in the country.

Rodriguez noted that SM stores have committed to sell their inventory on washed sugar at PHP70 per kilo, while Robinsons Supermarke­t and Puregold pledged to unload a million kilo each at PHP70 per pack of one kilo.

Rodriguez said the latest developmen­t will give consumers access to cheaper sugar with over three million kilos available in the market starting next week.

“The availabili­ty of PHP70 per kilo of sugar is good until supply lasts, according to the supermarke­t owners. The agreed selling price of PHP70 per kilo will likewise be monitored by DTI (Department of Trade and Industry),” the OPS said.

To date, Savemore Market is the fastest growing format of SM Markets, serving as the umbrella brand for SM Supermarke­t, SM Hypermarke­t and Savemore and its sister company, Alfamart.

It has over 1,500 stores composed of 206 Savemore stores, nine Savemore Express stores, 60 SM Supermarke­t stores, 53 SM Hypermarke­t stores, and 1,201 Alfamarts.

Robinsons Supermarke­t nat i onw i de.

Puregold is a chain of supermarke­ts that has approximat­ely 280 operating stores and over 20 food service stalls nationwide.

Monitor compliance

Rodriguez said the DTI will monitor participat­ing retailers’compliance with the agreed purchase limit of one kilo per consumer to prevent “possible household hoarding by some enterprisi­ng consumers” and ensure that all consumers will be able to avail of the cheap-priced sugar.

Rodriguez added that there was also a pledge from Victorias Milling Company (VMC) to help traders in the food manufactur­ing industries by making available 45,000 sacks at 50 kilos per sack of bottler-grade sugar for soft drinks companies.

“This is to avert a possible temporary halt in their operations that could result to the displaceme­nt of their workers,” he said. “Victorias Milling also allotted 500,000 kilos of sugar for consignmen­t in Kadiwa stores in the populated parts of the Visayas.”

VMC is an integrated raw and refined sugar firm located in Barangay XVI, Victorias City in Negros Occidental. Founded on May 7, 1919 by Don Miguel J. Ossorio, it is among the earliest modern sugar mills in the country.

Marcos earlier met with members of the Philippine Chamber of Food Manufactur­ers, Inc. (PCFMI) to discuss possible solutions to the country’s looming sugar supply shortage.

Marcos, who also serves as chair of the Sugar Regulatory Administra­tion, previously bared his plan to allow food manufactur­ers to directly import sugar. ( PNA)

is a division of Robinsons Retail Holdings, Inc. and the second largest supermarke­t chain in the country with 274 stores

 ?? Photo courtesy of Bamban Historical Society ?? KUDIARO LAXAMANA'S DESCENDANT­S
Historian Rhonie Cauguiran Dela Cruz poses with the descendant­s of World War II hero Kudiaro Laxamana, an Aeta chieftain. The Laxamana family, led by Daniel Laxamana, donated American and Philippine Flags recently to the Bamban WWII Museum.
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Photo courtesy of Bamban Historical Society KUDIARO LAXAMANA'S DESCENDANT­S Historian Rhonie Cauguiran Dela Cruz poses with the descendant­s of World War II hero Kudiaro Laxamana, an Aeta chieftain. The Laxamana family, led by Daniel Laxamana, donated American and Philippine Flags recently to the Bamban WWII Museum. —

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