NLEX continues road safety mission with Paw Patrol

CLARK FREEPORT-The ‘Nickelodeon Safety First with PAW Patrol’ campaign, a collaboration between NLEX Corporation and Paramount Consumer Products, continues with more NLEX Kiddie Patrol Days happening this June.

NLEX has been conducting creative social efforts and initiatives through programs and campaigns such as this to increase awareness on safety.

Launched in the Philippines last November 2022, this campaign seeks to encourage motorists to adopt safe driving habits and educate children on how to be safe on the road.

NLEx said the campaign was a success, with lots of interactive and insightful activations both online and on-ground, such as the NLEX Kiddie Patrol Day held at SM City Clark on November 11, 2022.

This year, the fun returns with NLEX Kiddie Patrol Days at The Event Center, SM City Pampanga on June 2, and at SM City Marilao’s Mall Atrium on June 16.

These events are packed with exciting activities such as driving simulator games, road sign making, as well as a road safety boot camp with topics on travel preparations, safe traveling, and road safety practices on the streets - all of which reinforce NLEX’s drive to encourage motorists to adopt safe driving habits.

Young and adult fans will get the chance to meet PAW Patrol characters Skye, Chase, Marshall, and Rubble who will be making an appear ance.

The ‘Nickelodeon Safety First with PAW Patrol’ campaign was launched globally in 2019 to spread the word about the importance of children’s safety.

Through its multiplatform approach, the campaign echoes the safety education values of the PAW Patrol pups to help educate children across the road, fire, water safety, and more.