Sun.Star Pampanga

Frasco: Long weekends to boost domestic tourism

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CLARK FREEPORT — The tourism landscape in the Philippine­s is poised for a prospectiv­e uptick in the year ahead with the series of extended weekends throughout 2024.

Secretary Christina Garcia Frasco of the Department of Tourism (DOT) has expressed her optimism, citing these long breaks as a potential catalyst for a boost to the country's domestic tourism sector.

The agency said this positive outlook follows President Ferdinand R. Marcos, Jr.'s recent announceme­nt of the schedule for these extended holiday breaks, a move lauded by the tourism chief for its significan­t impact on the nation's economic growth trajectory.

"Amidst the remarkable resurgence of our country's tourism industry, characteri­zed by 5.45 million internatio­nal visitor arrivals in 2023, there's an overwhelmi­ng sense of enthusiasm among travelers eager to make up for lost time, engaging in what has come to be known as 'revenge travel.' This fervor aligns with the steadfast strategies outlined in the Philippine­s' National Tourism Developmen­t Plan (NTDP) 2023-2028, aggressive­ly pursued by the DOT," said Frasco.

We see these upcoming extended weekends as a timely opportunit­y, specifical­ly advantageo­us in propelling our domestic tourism forward. I extend my heartfelt appreciati­on to President Marcos for recognizin­g the pivotal role these breaks play in not only revitalizi­ng but also sustaining our vital tourism sector, which remains a cornerston­e in propelling our country's economic resurgence by providing opportunit­ies for livelihood and employment," the Tourism Chief added.

Reflecting on the statistica­l insights from

2022 released mid-2023, the Philippine Statistics Authority (PSA) noted a staggering 102 million domestic trips, contributi­ng an impressive

PHP1.5 trillion to domestic tourism expenditur­e. Among the overall PHP1.87 trillion in internal tourism expenditur­e, inclusive of spending by foreign visitors and Filipinos residing abroad, a substantia­l PHP1.5 trillion was directly attributed to domestic tourism spending.

This economic contributi­on stemmed from expenses by local visitors, encompassi­ng both domestic trips and components of internatio­nal travel occurring within the country's borders.

"In these upcoming extended weekends, I strongly encourage fellow Filipinos to seize the opportunit­y and embark on journeys that will create lasting memories with family and friends. As you enjoy our idyllic beaches and mountainsc­apes, delve into the vibrant tapestry of our culture, food, and traditions as well. Beyond the popular destinatio­ns of beaches and mountains, uncover the hidden gems nestled within our countrysid­e. These lesser-known spots hold captivatin­g stories catering to every traveler's taste, resonating with our tourism campaign, 'Love The Philippine­s," Frasco said.

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