Sun.Star Pampanga

My brainchild is turning five years old

-

I was designated as Regional Informatio­n Officer when I joined the Department of Education Regional Office III in 2015. My main responsibi­lity is to lead informatio­n disseminat­ion projects to maintain and develop the agency's good image. Being a media practition­er myself and having PR experience from my previous work at SM, the task was not difficult and even became enjoyable on my part.

One of the earliest proposals I came up with is the production of a public affairs program where all the issues and concerns regarding education in public schools will be discussed and clarified, especially for the students and parents who are considered one of the main stakeholde­rs of DepEd. The proposed title then was "CL in Focus", but due to lack of manpower and resources, the idea was not implemente­d.

It was in February 2020 that finally, my brainchild was made p o ssi b l e through the support of former Regional Dir ect or Nicolas Capulong. The show, which we launched in partnershi­p with GNN TV 44 Pampanga (formerly Infomaxx where I served as a reporter and anchor in 2004) was a talk show program in which the various officials of DepEd RO III were invited to clarify or explain the programs, projects, and activities of the Department.

Even amidst the challenges brought by the pandemic, Edukasyon Central Luzon continued to be aired once a month through virtual and social media platforms. In 2021, through Edukasyon Central Luzon and other broadcasti­ng initiative­s I conceptual­ized such as the Handa Kami sa DepEd Region III Virtual Pressers, DepEd Region III was hailed as the National Champion in the first-ever Informatio­n Leaders' Awards of ILAW of the DepEd Public Affairs Service or PAS.

In 2022, with the support of RD May Eclar, Edukasyon Central Luzon was rebranded as a news program, in which the 20 schools division offices in the region provided news and updates from their respective areas to showcase their accomplish­ments and best practices. This program gave way to the discovery of teachers who also possess a knack for broadcasti­ng and videograph­y. The ECL News Edition, which will still be continued this year also features non-teaching personnel who serve as members of the SDO broadcast teams.

Four years after we first aired the first episode of Edukasyon Central Luzon, we will be launching Edukasyon Central Luzon sa Kabrida TV 12, our new teleradio program every Wednesday morning. This program will be streamed via the official Facebook page of DepEd Regional Office III and Kabrigada TV 12, the new social media channel of UBC Media, Inc., the oldest TV station in Pampanga.

My brainchild, ECL is turning five years old this February. For this feat, I am truly proud and accomplish­ed.

 ?? ??
 ?? ??
 ?? ??

Newspapers in English

Newspapers from Philippines