Creative Alliance
Giorgetti continues to bring pieces that echo the brand’s style DNA through ingenious collaborations with some of the prestigious names in the world of design and lifestyle
Fortifying its goal to deliver luxury furniture with true Made-in-italy quality, Giorgetti continues to present a vision of the home shaped by creative influences. Traditional craftsmanship and creativity are constantly engaged to generate exceptional experiences that embody good living. That’s how Giorgetti offers made-to-last projects to prestigious names such as Maserati, Antinori, Listone Giordano, Monte Carlo Yachts, as well as luxury fashion houses Agnona and Giada. In this exchange of knowledge, contemporary trends are interpreted through extraordinary manufacturing.
Striking a balance between artisanal and industrial production methods, aesthetic choices, and inventive solutions, this year’s new collections were created to be in line with Giorgetti icons. The brand’s expansive exhibition space at Salone del Mobile in Rho Fiera featured sober and elegant furniture in a striking architectural structure with a graphic interplay of black elastic bands. Materials such as wood, leather, marble, metal and fabric articulated the harmonious rhythm of the space in a refined chromatic composition. Giorgetti’s signature neutral tones stood out, lending a powerful contrast between black and white; between brown and light blue accents.
In focus was the Giorgetti Atmosphere, a collection of decorative objects—from beautiful carpets and lamps to vases—produced in collaboration with Listone Giordano.
This year, Giorgetti took over part of new interior projects by CCN, Columbus
Yachts and Monte Carlo Yachts, some of Giorgetti’s most significant long-term partners. In the MCY76 by Monte Carlo Yachts, Giorgetti’s iconic Hug armchairs in aqua green add a pop of colour in the living area, while the Ling table and the Ibla chairs complete the dining area.
Paolo Suman’s Grand Tour foldable armchair is a refined version of the historic chair Matrix, which he codesigned with his father, Adriano. It references the cultural tours of young, 17th century aristocrats and embodies the concept of furnishings able to recreate home comforts anywhere. Now made entirely in wood, the Grand Tour armchair reveals the complexity of the production process through the replacement of the fabric and padded upholstery with an ergonomic wooden slatted system.
Ensuring continuity throughout its designs, Giorgetti teamed up once again with designers such as Carlo Colombo, Roberto Lazzeroni, Roberto+ludovica Palomba, Umberto Asnago, Massimo Scolari, and Chi Wing Lo. The newest member, Leonardo Dainelli, who has realised that the best way to express his designs is to work directly with master craftsmen, joined this powerhouse team.
Perfectly asymmetrical, the Disegual cabinet is the latest chapter in the search for stylish balance first begun by Umberto Asnago with the concept of the Disegual table. With this project, the dimensions and functionality of a classic cabinet were retained, while the casing was completely reworked to create a unique aesthetic effect such that not one detail was the same as another. This ash wood cabinet has an irregular top available in a number of variations. Asnago also designed the geometric Sandy chair that has armrests positioned slightly lower than usual to allow the chair to be brought closer to the table without sacrificing support.
After 27 years, Massimo Scolari refashioned the Spring office chair with an updated version called of the Springer. The evocative design of the original chair has been re-imagined in a decidedly ergonomic design.
Characterised by exclusivity, each Giorgetti piece Contributes towards defining a living space, making it one harmonious and extraordinary whole
The customisable Oli system by Chi Wing Lo was expanded with a new, elegant wall unit in maple or walnut canaletto wood and glass which integrates perfectly with the existing collection. Featuring a tilt and turn glass door with stop mechanism, the display case is an essential piece, which can be configured to suit specific requirements.
The Amiral collection designed by Leonardo Dainelli takes its cue from ‘70s watchmaking, with classic shapes executed in avant-garde designs and a more severe and dynamic style. The collection includes a bookcase, corner shelf, and a series of coffee tables where ash wood plays a key role. Frames are handcrafted in wood to ensure a fluid, lightweight result, elusive in the extreme.
Apart from Salone del Mobile, Giorgetti was present at three locations for the Fuorisalone, an offshoot of the former, which highlights off-site events in Milan that attract a slew of design lovers from around the world.
At the Giorgetti Atelier in Via Serbelloni, guests were welcomed with the latest collection of outdoor furniture by the “golden couple” of Italian design, Ludovica + Roberto Palomba. Bringing comfort to open air spaces, the Apsara collection includes a new chaise longue with a reclining backrest, which can be accessorised with a series of small tables, either freestanding or attachable to the chaise longue. Also designed by Ludovica + Roberto Palomba are the Break table, which was inspired
the new collections were created to be in line with Giorgetti icons
by the repetition of a modular rectangular element that creates a rigorous checkerboard pattern on the brushed oriental grey marble surface, or a refined alternation between the opaqueness and transparency that characterise the two decorative elements that form the base; and Loop armchair that features geometric forms tempered by softer elements.
The flagship store in Via Durini paid tribute to two great designers by dedicating its shop windows to them. Carlo Colombo’s creativity takes shape in the new modular sofa, Skyline, complete with a line of accessories that allow for infinite compositions. Eye-catching design to suit any space, large or small, and perfectly adapted to meet any requirement of fluid living, the Skyline sofa is available in different configurations—from mini to maxi. The chic simplicity of this sofa conceals a cutting-edge feature seen in Giorgetti collections for the first time: a mechanism that allows the headrests to be reclined for the ultimate relaxing experience. Also on display was Roberto Lazzeroni’s Mizar table that was presented in a hyper-decorative version with a violet Calacatta marble top.
Reinforcing the “made in Italy” lifestyle, the brand launches its first real estate collaboration—a prestigious building that will soon rise in Houston’s Upper Kirby District. The project is inspired by Giorgetti’s signature materials such as maple combined with metal, marble, leather, and fabric, fused together with unusual furniture shapes. The seven-storey building’s facade will mimic Massimo Castagna’s Origami cabinet—one of Giorgetti’s iconic pieces. Kitchens created by the company that reflect a balance between minimalism and practicality will also be incorporated in the design.
Characterised by exclusivity, each Giorgetti piece contributes towards defining a living space, making it one harmonious and extraordinary whole. In the Philippines, Giorgetti is exclusively distributed by Furnitalia.