Woman for the Job

Is Shangri-La’s Boracay Resort and Spa’s new general manager, the second woman to occupy the top position

Since it opened in 2009, Shangri-La’s Boracay Resort and Spa has been one of the top hotels in the country, joining the ranks of its sister establishments in Metro Manila, and remains the only 5-star international deluxe resort on the famed island. It has grown further and continues to deliver a promise of world-class service under the watchful eye of veteran hoteliers.

With constant improvement on the minds of the Shangri-La Group, Shangri-La’s Boracay Resort and Spa is beefing up its management with the appointment of its new general manager Anne Busfield, a UK national and seasoned hotelier. Busfield brings with her more than 30 years of experience in the hospitality industry with a strong background in sales and marketing. She has managed numerous 5-star hotels in Europe, Hong Kong, Brunei, Australia, Fiji, and Phuket, and specialises in quality enhancement and team optimisation, among others.

“I am delighted to be part of Shangri-La Hotels and Resorts, which is a known market leader in luxury hotels across Asia Pacific. Boracay is an exciting and evolving destination that is growing rapidly both regionally and internationally. I look forward to working with the team to continue to build on the great successes of the Shangri-La’s Boracay Resort and Spa, the top destination for luxury accommodation locally and internationally,” Busfield says of the exciting news.

She takes over from Ester Marcaida, who has run the resort since 2015 and has the distinction of being the first Shangri-La Boracay Resort and