Best Foot Forward
Sergio Rossi steps into the future of footwear as it unveils its new resort collection and creative team, writes Monique Madsen
The Sergio Rossi Resort 2017 Collection is filled with vivid and eye-catching colours and designs that pay tribute to its most iconic pieces. Sleeker lines and surprising details create a timeless balance within this collection. It’s a studied transition as the brand’s heritage is still evident in the new designs that give us a glimpse of its distinctive style evolution. For example, the elegant silhouettes of pointed and rounded pumps shine in vibrant colour combinations; the platform sandals find new life with exotic patterns and denim contrasts. The seasonal colours and materials with classic tones and shapes make each pair wearable from day to night. The change of direction marks a new start for the luxury brand best known for classic and elegant evening footwear in unexpected shapes, and modern silhouettes. This step forward into the future of footwear strengthens the brand’s identity, authority, and presence. This shift in aesthetic and functionality can be attributed to Sergio Rossi’s new management team. The brand seeks to return its identity to its former glory and place the emphasis back on quality, craftsmanship, and authenticity.
The company will extend the new strategy to the international retail network (both mono brand and wholesale channels) by introducing a new distribution project to restore the credibility and relevance of Sergio Rossi’s legacy and tradition. The creative, production, and distribution process will take place both on and offline thanks to a young, fast, and versatile team open and receptive to constant change.
One of the first steps the new team took to address this change in direction is to update the product, beginning with changing the brand’s synonimity to evening wear and launching new lines with the theme of daywear through modernity and versatility. The focus of the creative process will no longer be on fashion trends, but rather on the longevity and practicality of footwear.
Little by little, the company will flesh out an ideal collection for each season, an eclectic classic that transcends age, use, and function breaking free of its own convention.