Millennials spearhead tourism campaign in ‘Eat, Bulaga!’ segment
PRISTINE beaches, local delicacies, rich heritage – these are just few of the treats viewers get to witness from the comforts of their homes while tuned in to longest running noontime variety program “Eat, Bulaga!”
For over a month now, 38 candidates from Luzon, Visayas, and Mindanao featured the beauty and charm of their respective hometowns in “Miss Millennial Philippines 2017,” a pageant that is first of its kind in local television.
Unlike other typical beauty competitions, this anniversary segment of “Eat, Bulaga!” veers away from the usual pageantry and instead focuses on the tourism aspect of the participating city or province.
All entrants have produced creative and eye-catching television and online content which highlighted their hometown. Three of those 38 who took on the challenge are Sarah Madrigal from Lapu-Lapu City in Cebu, Jasmine Bungay from Pampanga, and Molly Teodoro from Davao City. All three shared that as much as it’s an honor to represent their provinces in the pageant, competing in a new and non-traditional beauty contest format brought apprehension at first.
As for 17-year-old Madrigal, one of the youngest in the group, she says the real challenge for her was how to come up with an effective tourism campaign.
“Eat, Bulaga” gave the contestants and their provinces free hand in choosing which places to feature, what activities to highlight and even
n producing their own materials.
“Who else is in the best position to represent their cities and provinces but these ladies? We get to see them beyond their social media posts and Instagram photos,” said Jeny Ferre, creative head of “Eat Bulaga!”
Meanwhile, Ferre said “Eat, Buaga!” is proud to produce segments ike “Miss Millennial Philippines 2017” which bridges the gap between the young and old, and which helps promote the tourism of the country.
“Miss Millennial Philippines 2017” grand winner will take home a Mitsubishi Montero Sport, a condominium unit from Bria Homes, and ₱500,000.
“Eat, Bulaga” will also name one Miss Bayanihan Queen, which will be determined by text and online votes. She will take home ₱100,000 and ₱1 million for her city or province.
Catch the happenings in “Miss Millennial Philippines 2017” by visiting “Eat, Bulaga’s” official Facebook page or catch the program from Mondays to Saturdays on GMA Network.