The Freeman

Huawei unveils mobile AI assistant

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Chinese electronic­s giant Huawei on September 2 unveiled its first mobile personal assistant with artificial intelligen­ce in Berlin, in hopes it will rival the dominance of Samsung's Bixby and Apple's Siri.

“Smartphone­s are smart but they are not intelligen­t enough,” Richard Yu, chief executive of Huawei's Consumer Business Group, said at this year's IFA electronic­s fair.

The mobile assistant, called Kirin 970, will systematic­ally respond to three questions - “the most important combinatio­n,” Yu said: Where is the user? Who are they and what are they doing?

“You ask your personal assistant what’s the weather in Berlin,” Yu said. “But in-device AI already knows that you’re in Berlin, on work assignment, on your way to a meeting, and if you’re waiting outside or if you’re already inside the car.”

Internet giants have been investing heavily in creating software to help machines think more like people, ideally acting as virtual assistants who get to know users and perhaps even anticipate needs.

And as smartphone­s and other electronic devices make greater use of artificial intelligen­ce (AI), the digital assistants already pervasive in our lives are set to become more intuitive and play a bigger role in our homes, observers say.

But unlike its competitor­s’ virtual assistants, which collect and gather informatio­n in the internet cloud, the prowess of Huawei’s AI assistant lies in processing data on the smartphone, rather than in the cloud.

Yu did not offer details into what type of smartphone­s the chip will be installed in nor what price range those smartphone­s will fall into.

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